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Oticon Release: Your (Hearing) Fingerprint is All Over This Hearing Device!  
1/22/2013 9:27:35 AM

SOMERSET, N.J.--(BUSINESS WIRE)--A new hearing instrument is challenging the commonly held perception that when it comes to sound quality, people with hearing difficulties prefer “louder.” In fact, people with hearing loss, like most people, have a wide range of preferences for the quality and type of sounds that sound best to them. Oticon Alta, the newest hearing solution from leading manufacturer Oticon, introduces a new and better way for hearing care professionals to factor more personal dimensions into each fitting for a hearing solution that is as unique and individual as each patient. “A person’s hearing loss is as individual as a fingerprint. Ordinary hearing aids assume that the same settings will work for everyone with the same hearing loss. This is one of the reasons why mail order hearing aids with their ‘one-sound-fits-all’ design are so unsatisfying,” says Oticon President Peer Lauritsen. “We all have our own hearing preferences. It has to do with how the individual brain ‘hears.’ This uniqueness becomes especially important to people coping with hearing loss.”
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