(Kearney, NE; June 4, 2012) – SCORR Marketing, a strategic marketing and public relations agency focused on market development through marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design, has been selected by LabConnect as its agency of record.
In this partnership, SCORR Marketing will execute a new branding strategy designed to convey LabConnect’s core values and comprehensive central laboratory service offerings. The new messaging will be used across all mediums to effectively gain market visibility and display LabConnect’s extensive experience within the global drug development industry.
“We conducted a detailed search for an agency with both a breadth of services and depth of understanding of our biopharmaceutical and contract research organization (CRO) clients to effectively communicate our very unique and focused central lab services,” stated Eric Hayashi, LabConnect president and chief executive officer. “We’re confident that SCORR Marketing’s niche within the drug development and CRO industries will help us reach our goals and beyond.”
With an expansive testing menu from routine to highly complex and a network of laboratories around the globe, LabConnect is a leading provider of central laboratory services to the biopharmaceutical industry. The company has extensive routine and specialized test menus including oncology assays, biomarker analysis, pharmacokinetic analysis and method development services. In addition, the company offers clinical kits that are custom designed to match the protocols of any size trial.
LabConnect’s proprietary SampleGISTICS™ system provides Web-based, real-time sample tracking, including collection, shipment and receipt at any laboratory or location worldwide. This enables instant access of real-time data and online visibility of inventory. Samples are securely stored in LabConnect’s state-of-the-art biostorage facilities strategically located around the world.
“We’re looking forward to beginning our partnership with LabConnect," stated SCORR Marketing President Cinda Orr. "We will utilize our expertise and industry know-how, particularly within the drug development industry, to successfully position LabConnect as the premier provider of central laboratory services.”
SCORR Marketing, a full-service marketing and public relations firm, currently provides services to distinctive global clients within the drug development, health care, senior living, clinical health and beauty, agriculture, nonprofit and education, technology and construction and development industries. For more information or to view samples of work, visit www.scorrmarketing.com.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and utilizes a disciplined approach to marketing plans that ensures solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in brand development, client perception, copywriting, corporate identity, design services, interactive/Web, marketing strategy, media, public relations, social media and trade shows and events. SCORR Marketing has offices in Europe, Seattle and Omaha with headquarters in Kearney, Neb. Connect with SCORR Marketing on Facebook, LinkedIn, Twitter and YouTube.
About LabConnect, LLC
Founded in 2002, LabConnect provides global central laboratory services including routine and esoteric laboratory testing, kit building, sample management, biostorage and scientific support services for biopharmaceutical and CRO clients. LabConnect’s unique combination of state-of-the-art technology, world-class laboratories, easy access to emerging markets and extensive specialized testing expertise means the drug development industry can rely on a single provider for all of their central laboratory service needs.