TAP Biosystems Appoints New Sales Director for North America to Support its New Global Growth Strategy  
2/23/2012 12:22:51 PM

23 February 2012 -- TAP Biosystems, a leading supplier of innovative automation and consumables for life science applications, is pleased to announce the appointment of Cathy Maloney as its new Sales Director for North America. Maloney’s extensive experience in managing the sales strategy of major life science companies will allow TAP to continue effectively promoting and supporting its innovative automated cell processing systems.

Cathy Maloney has had an extensive career in sales management in the life science market in North America, having spent almost 15 years with leading provider of instruments and consumables for drug discovery and life sciences research, Molecular Devices. Cathy spent five of these years as Senior Director of North American Sales, where she was responsible running for a business unit with a multi-million dollar turnover. Prior to this, Cathy held a technical sales position for five years with Waters Corporation and her sales expertise is underpinned by five years’ research at DuPont and a degree in Biochemistry from Michigan State University.

Maloney’s appointment is part of TAP’s wider regional sales support strategy, in which the company is promoting its products via different sales channels in three geographical regions: North America; Asia Pacific and Europe Middle East and Africa. North America is supported by a direct sales force and it is this region that will come under Maloney’s expert direction and guidance.

Asia Pacific is TAP’s newest sales region and is supported by a number of established distributors covering countries such as India, China, Korea, Singapore and Japan. This region is now being managed by Ian Ransome, who has recently been appointed as Asia Pacific Director of Sales and he will also have additional support for ambr bioprocessing applications from Sunil Chhatre, TAP’s newly appointed Product Specialist.

The Europe Middle East and Africa region will continue to be maintained by a direct sales force in countries such as the UK, Ireland, Germany, Austria and Switzerland and by distributors in countries including France, Norway, Sweden, The Netherlands and Belgium. This region will remain under the direction of Sales Manager, Dr Ralph von Strandmann.

Phillip Sefton, TAP Biosystems’ Commercial Director stated: “The expansion of our commercial team, together with our new regionalised sales support strategy demonstrates our commitment to offering researchers local access to our technical expertise, and to providing them with the capabilities to make significant advances in bioprocessing, cellular therapeutics and regenerative medicine.”

For further information, please contact:

York Way, Royston, Hertfordshire, SG8 5WY, UK

Tel: +44 1763 227200 Fax: +44 1763 227201