(Durham, N.C.) Trig® Innovation, a Research Triangle, NC-based innovation management firm, recently completed a unique 3D animation video project for its client Mustard Tree Instruments®, an analytical instrumentation company developing innovative solutions to evolving pharmaceutical and chemical manufacturing challenges.
Utilizing its in-house resources of Bunkspeed MOVE ’12 animation suite in concert with SolidWorks 3D CAD modeling software, Trig® Innovation was able to produce an animated demonstration of the company’s breakthrough VTT-1000 at-line material verification testing tool.
“This was our first time accepting an animation challenge, and we have been deeply appreciative of the opportunity to continue to expand our capabilities,” said Ty Hagler, Principal at Trig® Innovation, adding, “We can now generate marketing assets for greater commercial viability, without sacrificing details in design along the way.”
The resulting animation is being used by Mustard Tree Instruments® as part of a major nationwide educational outreach program to showcase the company’s at-line and in-line materials verification testing products. The animation is shown on Mustard Tree’s YouTube channel, YouTube.com/MustardTreeTV, as well as at tradeshows and prospect presentations.
Industrial Designer Patrick Murphy, who joined the Trig® Innovation design team in the spring of 2011, took the lead on the animation project, a virtual demonstration of the VTT-1000. The product uses Raman spectroscopy, a non-contact, optical laser technology used for the rapid verification of raw materials and finished products.
Spearheading the delivery of client animation needs, Murphy was tasked with generating an elegant animated movie using Bunkspeed and SolidWorks, migrating designs seamlessly between the two software environments. He was able to create an animation piece capturing the internal mechanism of the VTT-1000 in a way that is easy for viewers to understand the technology at work, as well as the product’s value toward helping manufacturers solve specific quality and business problems such as reducing manufacturing lead time, increasing yield, decreasing sample analysis cost and avoiding costly recalls which result in dangerous drug shortages.
According to the FDA, the number of drugs classified as being “in shortage” tripled from 61 in 2005 to 178 in 2010, with more than half of current drug shortages due to manufacturing quality problems.
“We have great admiration for the character and commitment to excellence represented by the folks at Mustard Tree and the important work they are doing with tools like the VTT-1000, which can have an impact on a great number of people,” Hagler said.
To see the Mustard Tree Instruments® VTT-1000 in action, visit YouTube.com/MustardTreeTV or www.mustardtree.com.
To learn more about Trig® Innovation, visit www.triginnovation.com or email TyHagler@trig-in.com.
About Mustard Tree Instruments®
Mustard Tree Instruments® accelerates the QC process by bringing testing from the lab to the production line (www.LAB2LINE.com). Mustard Tree Instruments® is redefining pharmaceutical manufacturing testing with unique at line or real time devices, the VTT-1000 and VPS-1000. Using Raman spectroscopy technology for enhanced accuracy, their instruments quickly verify raw material identity to final form dosage in solid, powder, and liquid product samples within seconds. The rapid and simple-to-set-up analytics significantly reduce testing time and start-up costs while mitigating manufacturing risks associated with bad product batches. Mustard Tree Instruments is committed to fully engaging customers from purchase through implementation. For more information, visit www.mustardtree.com.
About Trig® Innovation
Trig® Innovation is a Research Triangle, NC-based innovation management consulting firm dedicated to delivering a toolkit of strategies and expertise for the development of new products and services for inventors and corporate product and brand teams. With practice areas focusing on the development and branding of products for the home improvement, medical device, and housewares industries, Trig® Innovation draws upon a well of leading experts in industrial design, intellectual property law, mechanical engineering, and marketing strategy to bring new client products to market. Led by Principal Ty Hagler, a seasoned product developer from his start in marketing and product development at The Home Depot in 2004, Trig® Innovation services clients throughout the United States from its base in Durham, NC.