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Don’t Underestimate the Power of Your Cover Letter  
3/8/2011 7:52:27 PM

If you’re applying for jobs without customizing your cover letter every time, you’re missing out on one of the most effective ways to grab an employer’s attention. A cover letter is your opportunity to make a compelling case for yourself as a candidate, totally aside from what’s in your resume. That because for most jobs, picking the best candidate is rarely solely about skills and experience.
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