James Kearney Joins Qforma as Director, Client Services  
5/25/2010 8:16:10 AM

SANTA FE, N.M., May 25 /PRNewswire/ -- Qforma, the leading provider of advanced analytics and predictive modeling technologies for the health sciences industry, today announced the appointment of James Kearney to the position of Director, Client Services.

"Many of Qforma's customers are looking to right-size their field forces in order to maximize effectiveness in the current environment," said Al Reicheg, Chief Commercial Officer of Qforma. "Jim is an important addition to our growing team. His extensive background and expertise in sales force analysis and other relevant areas, coupled with Qforma's novel solutions, will be an asset to our clients who are striving to increase efficiency and productivity in their operations."

In his new position, Kearney is responsible for developing and implementing customized project plans and specifications for Qforma clients.

Kearney comes to Qforma with 15 years of experience in the pharmaceutical industry, the last decade of which was spent in a series of positions of increasing responsibility in the areas of field sales operations and analysis. Previously, he was Director, Sales Operations & Analytics for EKR Therapeutics, Inc. (formerly PDL BioPharma, Inc.) Kearney previously held management positions with Sandoz, Inc. and Bristol-Myers Squibb.

About Qforma

Qforma is the leading advanced analytics and predictive modeling company specializing in solutions for the pharmaceutical and biotech industries. Qforma leverages the talents of physicists, mathematicians and programmers, and has developed a unique approach to quantifying large data flows with the purpose of eliminating the inefficiencies of traditional sales and marketing techniques. In May 2009, Qforma launched "Most Influential Doctors," a first-of-its-kind online database presented by USA TODAY that provides consumers with information about the top community medical leaders in virtually every metropolitan area in the U.S. The database is available at

Qforma is headquartered in Santa Fe, NM, with offices in: Boston, MA; Bucks County, PA; and Princeton, NJ. More information is located at

Media Contacts:

Lisa Haley, Qforma

(505) 603-7596

Jeff Hoyak, MCS Healthcare Public Relations

(800) 477-9626, ext. 312