Diversity as a Strategic Advantage  
5/19/2010 12:16:35 PM

BusinessWeek -- It's about more than filling quotas, as such companies as Turner Broadcasting, IBM, and Pfizer have discovered. Since the establishment of affirmative action in the early 1960s, organizations have struggled with shifting their focus on diversity from a numbers exercise of quota achievement to leveraging the benefits that can be derived from employees with different backgrounds and perspectives in a way that provides a commercial advantage.