Recruit Based on Who Can Deliver Your Brand Promise  
3/15/2010 11:32:17 PM

Vladimir Jones -- At our agency, the traditional approach to employee recruitment and evaluation is dead. We're firm believers that today's businesses -- small or big companies, organizations or agencies like ours -- should measure potential employees and evaluate existing ones by the core values of their brand ... even more so than by conventional metrics such as experience, qualifications and education.