AUSTIN, Texas--(BUSINESS WIRE)--Jan. 22, 2004--Esoterix, a leading laboratory services company, announced today the launch of the newly designed company website. The new website, http://www.esoterix.com, introduces Health Horizons(TM), an innovative educational program designed to support healthcare professionals and patients. New Company Website at http://www.esoterix.com
Esoterix's new website provides comprehensive information on the company's products and services. Features of the site include a complete and easy-to-access test directory, access to Medtrax(TM), the company's online test ordering and result reporting system, and Health Horizons, a new educational information program.
Introducing Health Horizons
Health Horizons is a broad program consisting of valuable healthcare information to support healthcare professionals and patients. Components of the Health Horizons program include patient-oriented procedural guides, disease and test information reports, and frequently asked healthcare questions and answers. Health Horizons is delivered through multiple means, including Esoterix's Medtrax program and company website. Health Horizons reflects Esoterix's ongoing commitment to providing superior customer service to clients.
William E. McDowell, corporate vice president of marketing, stated, "These two initiatives will serve as important tools for our clients and their patients. Our new website is easy to navigate and provides a wide variety of applicable information about our products and services, test menu, and valuable educational materials through Health Horizons. The site is designed to help visitors better understand Esoterix, our services, and our values."
Esoterix is a leading laboratory services company focused on high science, superior customer service, and innovative new products. With annual revenues in excess of $100 million and over 750 employees, Esoterix offers approximately 2,500 assays and profiles through its centers of excellence in the United States and Western Europe. Esoterix's extensive client base includes hospitals, physicians, pharmaceutical and biotechnology companies, reference laboratories, and managed care organizations. For more information on Esoterix, please visit http://www.esoterix.com.
Esoterix, Inc., Austin Media: Carla Cossa, 512/225-1107 firstname.lastname@example.org or Nsight Public Relations Sandra Oak, 321/777-1404 email@example.com
Source: Esoterix, Inc.