PHILADELPHIA, RALEIGH, N.C. and NEW YORK, Jan. 7 /PRNewswire/ -- GlaxoSmithKline (GSK) and NBC announced today that GSK will be a sponsor of the 2004 NBC Health and Fitness Expos. The 2-day events in major US cities are designed to improve public health by providing education, information and health screening services in a free, festive environment.
"We're delighted to be partnering with the NBC Owned Television Stations for this important national initiative to improve people's health and fitness," said Chris Viehbacher, president of US Pharmaceuticals at GSK. "These events have successfully reached hundreds of thousands of people across the country. Working with NBC, we intend to build upon this success in serving the public and improving their health."
"GSK is a recognized leader in health care, so we are pleased to have them on board," said Michael Chico, Senior Vice President of Sales and Marketing, NBC Owned Television Stations. "GSK's sponsorship will strengthen this year's Health and Fitness Expos by offering participants a wealth of valuable information on health and lifestyles."
For over ten years, the NBC Health and Fitness Expos have been attended by hundreds of thousands of people, making them the largest events of their kind in major US cities. The events attract people of all ages and are free and open to the public. As a sponsor of the NBC Health and Fitness Expos, GSK will be represented with a significant exhibition presence at events in six major markets. On-site at the health fairs, the company will provide educational materials on diseases including diabetes and asthma, tips for healthy living, and information on GSK community programs. In addition, GSK will offer free tests and screenings for lung function and blood sugar content.
GlaxoSmithKline will be a sponsoring exhibitor at the following events:
2004 NBC Health and Fitness Expos
Washington, DC Jan 17-18
Chicago Jan 24-25
Raleigh Feb 7-8
Philadelphia April 3-4
Los Angeles June 12-13
GlaxoSmithKline, with US operations in Philadelphia, PA, and Research Triangle Park, NC, is one of the world's leading research-based pharmaceutical and healthcare companies. GSK is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
The nation's first broadcast network, NBC has evolved into a diverse, international media company. In addition to the NBC Television Network and 14 NBC television stations, the company owns CNBC and Bravo, operates MSNBC in partnership with Microsoft, and maintains interests in a number of programming services, including the A&E Network, the History Channel, ValueVision, Inc. (ShopNBC), and Paxson Communications. In addition, NBC operates Telemundo, the nation's second-largest Spanish-language media company. International holdings include CNBC Europe and CNBC Asia Pacific, which are services of NBC and Dow Jones, and an equity position in National Geographic Channels International.