PARSIPPANY, NJ--(Marketwire - June 24, 2009) - Ferguson, the founding professional
advertising and promotion agency of CommonHealth, today announced their
client, the Oral Health Care professional marketing team of Johnson &
Johnson was awarded the Johnson & Johnson James E. Burke Award for the
"Moment of Truth" campaign in the Professional/Medical Audience or Retail
Trade category for "best in class" within the North American region.
The James E. Burke Awards is an annual competition comprising Johnson &
Johnson's most innovative marketing programs developed in the
Pharmaceuticals, Medical Devices & Diagnostics and Consumer Group
The Oral Health Care professional marketing team's winning campaign began
two years ago, as an overall strategic initiative developed by Ferguson for
Johnson & Johnson in an effort to grow weekly recommendations from dental
hygienists to patients for LISTERINE® and REACH® products. This
campaign began with in-depth research and interviews with dental hygienists
to analyze the typical patient/hygienist interaction within the office
setting. Based on the insights obtained, the campaign was created to help
hygienists better communicate with and further educate their patients on
the necessity of oral hygiene. The "Moment of Truth" campaign includes
sales aids, journal ads, patient education tools, distribution flyers, and
a website designed exclusively for healthcare professionals.
The James E. Burke Awards were created to honor one of the most
accomplished marketers and chairmen in the history of Johnson & Johnson. In
2000, Mr. Burke received the Presidential Medal of Freedom Award, and in
2003, he was named by Fortune as one of the ten greatest CEOs of all time.
Noted Steve Kilponen, group product director of the Oral Health Care
professional marketing team for the Johnson & Johnson Healthcare Products
Division of McNeil-PPC, "This behavior-changing campaign has proved to make
quite a difference with dental hygienists. By arming them with tools to
better communicate the advantages of using LISTERINE® and REACH®
products to help patients achieve better oral health, average weekly
recommendations increased, as well as product sales. Our team is extremely
pleased with the creative output and the success of the 'Moment of Truth'
campaign, and we are honored to be the recipients of this prestigious
Johnson & Johnson James E. Burke Award."
About Johnson & Johnson
Caring for the world, one person at a time... inspires and unites the
people of Johnson & Johnson. The company embraces research and science --
bringing innovative ideas, products and services to advance the health and
well-being of people. Their 119,000 employees at more than 250 Johnson &
Johnson companies work with partners in healthcare to touch the lives of
over a billion people every day, throughout the world.
CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ: WPPGY) (www.wpp.com)
company, comprising Ferguson, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Earthborn, EvoLogue, HLS, MBS/Vox, ProCom,
Qi, Solara and Valos. The organization also maintains numerous partnerships
both within and outside of the WPP network of companies.