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Building Your Brand for a Career Change  
4/29/2009 8:49:30 PM

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WSJ -- It used to be enough to walk into a job search with an impressive résumé. If you were really enterprising, maybe you'd have a portfolio to showcase your best work. Now, though, people want a better way to stand out, and that has resulted in the very 21st-century concept of personal branding.

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