National Division of Advertising: Novartis Corporation (NVS)'s Excedrin Ads Are Misleading; It Mostly Doesn't Work in "15 Minutes or Less"  
3/20/2009 7:15:25 AM

BNET -- Wyeth has forced Novartis into a corner regarding advertising for Novartis’s Extra-Strength Excedrin. Novartis had been advertising Excedrin with the line, “Start relieving your headache in just 15 minutes.”