Text Messaging Recruitment Ad Campaigns: What's the Message?  
7/15/2008 10:18:30 AM

It's virtually impossible to walk around a college campus these days without seeing students sending or receiving text messages to each other via their cell phones. Although email is often regarded by Baby Boomers and Gen X'ers as being too fast, Gen Y (today's college students) regard email as too slow and formal. Indeed, many Gen Y'ers believe that if messaging isn't instant, it isn't relevant. Recruiters who still rely on newspaper ads are irrelevant to this audience. Only moderately more relevant are recruiters who use the Internet just to post jobs or to search their resume banks. Please click on link below to read full story from Recruiting Trends.