CAIRO--(BUSINESS WIRE)--In a formal press conference today, Gold's Gym Egypt and UK born company
DNAFit announced their official partnership. The CEO of DNAFit, Avi
Lasarow, chairman for DNAFit Egypt, Moustafa Ali, and Olympic Sprinter
and Bobsledder, Craig Pickering, were on hand for the announcement and
scientific explanation regarding fundamentals of how personal DNA
“how much they improve can be
increased based on what we are able to know about their DNA.”
For the first time in Egypt, people will be able to attain their
individual fitness goals not only based on expert advice, but with the
guidance of their genetic make up. "Each person will improve with
fitness training," states Pickering, "how much they improve can be
increased based on what we are able to know about their DNA."
Through this partnership, people will be able to receive a personalized
report explaining to them details such as their response to power or
endurance exercise, food sensitivities, and recovery time. Education
regarding how to read and understand these reports will be available as
well. DNAFit has signed an exclusive agreement with the Gold's Gym
Academy to provide the training and certifications to the community.
These courses will be available starting early January 2017.
Mohamed Nassif, Chairman for Gold's Gym Egypt says, "We are thrilled to
partner with such a reputable company as DNAFit. Gold's has been the
leader in the fitness industry in Egypt for the last 20 years and we
recognize that these new types of technologies are fundamental to
securing the ongoing expertise needed in order to provide the best
services to our staff and members."
More information regarding the official launch, class schedule, and
testing availability will be available near the end of December.
Notes to editors:
DNAFit is a UK based genetics company that reports on genetic markers
related to fitness and nutrition.
DNAFit adhere to a strict code of practice, which can be viewed here: