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A Warning For Big Pharma: Lobbying Won't Work Anymore



11/1/2016 7:10:32 AM

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Let's be blunt. Corporate America is in delusional denial about how much the ground in Washington has shifted against it. The rise of Senators Bernie Sanders and Elizabeth Warren, both inside the halls of Congress and throughout the country, is more than just a passing fad. Just ask Wells Fargo CEO John Stumpf... oops, I mean former CEO John Stumpf, who stepped down in part thanks to Senator Warren's grilling during recent Senate hearings.

Here's a warning and a wake up call to big business: If you try to use the same old lobbying and crony networks to get your way, it won't work. Not anymore. And here's a special warning call just for Big Pharma: You need to change your public relations and marketing strategies now, or die. The good news is, unlike so many other industries, the drug companies have a very effective way out of this mess.

Read at CNBC


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