Sr. Product Manager - Newark, CA | Biospace
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Sr. Product Manager

Depomed, Inc.

Newark, CA
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

City Newark
State California [CA]
Title Sr. Product Manager
Job ID 980XX
Date Added 7/24/2017
Department Marketing


Develops company marketing plans and supporting sales activities for specific products or product lines including assessment of potential markets. Supports process to establish pricing strategies, develop budgets and monitor expenditures. Manages assigned market research needs for products or therapeutic areas within the organization. Provides brand direction, objectives and reviews questionnaires, and analyzes output from primary and secondary market research projects and creates an action plan using the data and monitors implementation. Ensures compliance to Brand labeling and strategy throughout the promotional mix. Provides marketing insight and direction to optimize new product launches. Analyzes data and makes strategic recommendations. Contributes to annual business plan and maximizes market potential. Interprets and translates scientific clinical data into commercial implications.

•Develop and execute a marketing strategy and associated tactics for assigned Depomed product(s).
•Work with and directly manage business partners, such as advertising agencies to develop tactical plans and promotional tools that are consistent with brand strategies, within budget in a strategic and compliant manner that are easy for the field to use/deploy (if applicable) and will yield a positive return.
•Responsible for working with cross-functional team members (i.e. Medical, Regulatory, Promotion, Sales Operations, Corporate Leadership and Development (Sales Training) etc.) in the development of strategic and operational plans
•Identify and develop opportunities to communicate with our key customers through different channels.
•Support the development of forecasts and budgets
•Collaborate with other brand teams within Depomed to ensure team is aligned on priorities and ongoing projects
•Compliance with Depomed internal processes regarding legal, regulatory and financial policies and procedures
•Maintain a comprehensive and current understanding of relevant therapeutic markets
•Lead and support initiatives to improve the teams processes and tools
•Manage and track brand promotional budgets


•Bachelor’s Degree Required; preferably in Marketing, Psychology, Life Sciences or other Business degree, with an advanced degree in Business or Science strongly preferred
•Minimum of 5 years of applicable pharmaceutical experience with a minimum of 2 years of product management experience
•Preferred experience in pain management specially on short acting and long acting opioids
•Demonstrated leadership skills and ability to manage complex processes and initiatives
•Experience and the desire to work within a fast-paced department is required

•Strategic thinker, having an ability to make correlations from different sources of data, formulate a hypothesis, test that hypothesis, align resources, create a comprehensive business plan and execute upon it
•Pro-active, action-oriented with strong sense of urgency; responsive to others; meets service expectations of others, excellent follow-up skills
•Results driven; highly organized with strong ability to follow through, prioritize and execute agreed upon plans without supervision
•Leads by example; does what it takes to get a job done; enthusiastic and positive
•Effective communicator – both oral and written; is clear, complete and consistent
•Listens effectively; customer focused; establishes effective relationships to gain trust and respect
•Innovative and highly analytical; offers suggestions on ways to improve processes
•Strong knowledge of Microsoft Word, Excel, and PowerPoint
•Excellent organizational and time management skills

•Job Knowledge and Technical Competencies: Effectively applies the knowledge and skills required for competently performing their job. Understands and is knowledgeable of the responsibilities, duties, methods and procedures required by the job. Continues to develop technical skills, seeks to learn new skills to improve technical competence.
•Ownership and Initiative: Assumes personal ownership and accountability for business results and solutions. Organizes work based on company/department goals. Develops alternative strategies when confronted with obstacles. Plans and organizes work so that timelines are met or exceeded. Can handle multiple tasks and manages changes in priorities effectively. Takes initiative to continually improve customer service. Seeks out extra work when time permits. Regularly produces desired results.
•Communication Skills: Expresses ideas and information effectively and constructively. Provides accurate and timely information to others within the department and across functional groups. Demonstrates attention to and understanding of others’ comments, questions, and views. Proactively states opinions and provides constructive feedback.
•Analytical Skills: Is able to understand and take action on multiple complex sets of data to make highly informed decisions that can create more value for the brands

•Sitting – 80%
•Standing/ walking - 20%
•Repetitive motion: Substantial movements of the wrists, hands, and or fingers for sustained periods of time. Approximately 6-hours of keyboarding per day.
•Visual Requirements: Able to see and read PC screens and read fine print.
•Comprehension: Fluent in English. Ability to understand opposing points of view on highly complex issues and to negotiate and integrate different viewpoints.
•Decision Making: Ability to make decisions which have impact on the department’s credibility, operations, and services.
•Communication: Ability to formulate complex and comprehensive materials such as legal documents, authoritative reports, official publications of major scope and impact, etc and to make formal presentations.
•Mathematics: Ability to compute, analyze, and interpret numerical data for reporting purposes.

About Us

Depomed, Inc. is a specialty pharmaceutical company focused on developing and commercializing products to treat pain and other central nervous system conditions. Founded in 1995, Depomed has successfully executed on strategy of acquiring, integrating and growing differentiated therapeutic products and building each into a strong market presence. The result is a broad portfolio of pain and neurology specialty pharmaceuticals currently comprised of five FDA-approved products. These include Gralise® for the management of Postherpetic Neuralgia (PHN), Cambia® for the acute treatment of migraine attacks, Zipsor® for the relief of mild to moderate acute pain, Lazanda® for the management of breakthrough pain in cancer patients and our most recent addition, the company’s flagship asset, the NUCYNTA® franchise.

Acquired in April 2015 and re-launched in June 2015, the NUCYNTA franchise includes NUCYNTA® ER for the extended management of pain, including neuropathic pain associated with diabetic peripheral neuropathy (DPN) and NUCYNTA® for immediate management of moderate to severe acute pain in adults.

Depomed also has successfully developed and licensed its unique drug-delivery technology, Acuform®. This patented oral-delivery technology allows for the targeted, extended release of pharmaceutical compounds into the upper gastrointestinal tract. The company’s Acuform technology is currently being used in four marketed drugs, including Gralise.

Depomed’s successful execution on strategy and has resulted in solid product revenue growth over the past three years. Located in Newark, California in the East Bay of San Francisco, Depomed is listed on the NASDAQ market under the ticker DEPO and employs approximately 500 people, of which approximately 350 are part of the Commercial organization.

Depomed is an AA/EEO/Veterans/Disabled employer.