Sr. Marketing Manager, Key Customer Team, Women’s Cancer - Gaithersburg, MD | Biospace
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Sr. Marketing Manager, Key Customer Team, Women’s Cancer

AstraZeneca Pharmaceuticals LP

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Location:
Gaithersburg, MD
Posted Date:
8/18/2017
Position Type:
Full time
Job Code:
R-012165
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Location: Gaithersburg,
Maryland,
United States
Job reference: R-012165

Posted date: Aug. 08, 2017



At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Sr. Marketing Manager, Key Customer Team, Women’s Cancer in Gaithersburg, MD you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.

AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The Sr. Marketing Manager, Key Customer Team, Women’s Cancer is responsible for the strategy and tactical execution of Peer to Peer deliverables, Advisory Board content, and budget management for Lynparza and Faslodex.

The Sr. Marketing Manager, Key Customer Team, Women’s Cancer is responsible for building a franchise strategy around speaker programs, including identification of speakers for both promotional and unbranded content, and management of speaker bureaus for Lynparza and Faslodex in multiple indications. Developing robust marketing briefs for all peer to peer assets/programs. Execution of all peer to peer education tactics: GPO, Podium, and Virtual programming. AZAP alignment and review for all promotional assets. Development of any necessary training, guidance materials, or communications required for execution. Manage Advisory board vendors, content creation and approval, and budget. Lead development of content for peer to peer education programs ensuring consistency with both unbranded and branded strategies.

Additionally, the Sr. Marketing Manager, Key Customer Team, Women’s Cancer is responsible for managing vendors and agencies related to peer to peer and advisory board activities. Collaborating with other functional areas to ensure promotional consistency and legal/regulatory compliance of all marketing materials. Learning and utilizing all promotional processes and tools, including budget management for individual promotions budgets. Evaluate performance of promotional programs based on findings of test markets, pilots, or models in partnership with brand Insight; assess investment viability of programs and formulate recommendations on future plans. Participating in cross-functional teams to deliver successful launches.

Requirements

Required:

  • Bachelor's Degree in relevant field
  • 5 years of pharmaceutical or related experience
  • 5+ years multi-channel marketing and/or consumer promotions experience, digital marketing and/or sales experience
  • Exhibit high capability at working collaboratively, thinking strategically, and juggling multiple priorities

Preferred:

  • MBA in relevant field
  • Experience working with a collaboration/external partner
  • Experience working in agency setting (digital and/or HCP promotions)
  • Experience in HCP, Managed Markets, Insights roles
  • Experience in customer-facing roles
  • Oncology or specialty care experience

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.