Sr. Manager / Assoc. Director, Consumer Marketing - Tarrytown, NY | Biospace
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Sr. Manager / Assoc. Director, Consumer Marketing

Regeneron Pharmaceuticals, Inc.

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Location:
Tarrytown, NY
Posted Date:
2/21/2017
Position Type:
Full time
Job Code:
8503BR
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including oncology, rheumatoid arthritis, asthma, atopic dermatitis, pain, and infectious diseases.

Summary:
The Senior Manager/ Associate Director, Consumer Marketing main area of responsibility will be to develop and implement a comprehensive Consumer Marketing plan for inadequately controlled persistent asthma that will ultimately drive demand for our product in a very aggressive market. Main responsibilities include: agency management, budget management, patient education materials development and implementation, campaign plan development and implementation, coordination with market research, consumer message and creative development and execution.

Responsibilities:
Responsibilities will focus on the asthma indication in the U.S. and Global for our product and will include:
* Contributing to and implementing a 1-3 year consumer strategy and tactical plan for the pre-launch, launch and post-launch periods.
* Develop and implement a plan for optimal channel distribution for communication with patients with inadequately controlled persistent asthma.
* Build business cases for patient-oriented programs that contribute to sustainable brand growth.
* Drive digital and social media strategies and create programs that reach beyond typical banner and paid search for accelerated brand awareness.
* Create and refine innovative patient education materials and execute plans for dissemination of appropriate patient materials via physicians' offices, email, direct mail, electronic delivery and other media.
* Working closely with our co-commercialization partner to ensure alignment of Consumer strategy and tactics across the alliance,
working closely with colleagues responsible for the atopic dermatitis indication to insure consistency of branding and complimentary tactics.

This person will report into the Director, Consumer Marketing. The focus for this role will be more weighted in the U.S. market, but the role will adequately support Global consumer initiatives.

Requirements

  • Bachelor's Degree, MBA preferred
  • Demonstrated experience in marketing of biologics preferred.
  • The ideal Senior Manager/ Associate Director candidate must have a minimum 8-10 years of progressive marketing experience including at least 3 years in the Consumer space in pharmaceutical marketing.
  • Experience in respiratory or immunology preferred.
  • 2-3 years of patient marketing experience required.
  • Pharmaceutical Sales and/or Sales Management a plus.
  • Must be willing to travel 30% (including weekend travel as needed). Domestic and international travel required. Travel to Alliance partners and conferences needed.
  • Demonstrated competency in managing a consumer marketing effort both internally & externally for a product launch.
  • Ability to develop & implement optimal patient support program.
  • Ability to create and implement patient RM stream.
  • Demonstrated competency in media planning to ensure proper mix and optimization (media includes digital, social, mobile and General awareness print.)
  • Demonstrated competency in agency management and budget management.
  • Ability to develop a plan for and implement SEO/SEM so that we increase the disease and the brand awareness and relevance to the right audiences.
  • Demonstrated ability to implement health literacy principles to impact overall consumer communications platform.
  • Demonstrated ability to work effectively and efficiently with team members and across departments to insure consistency and collaboration in strategy development and implementation of programs.
  • Demonstrated ability to work effectively and efficiently with research and development team members in transition of professional relationships to commercial point person in pre-launch and launch situations.
  • Ability to partner and lead cross functional and cross alliance meetings and projects.
  • Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas.
  • Demonstrated leadership ability and ability to work with an Alliance partner is required.
  • Prior launch experience.
  • Prior experience with self-injectable biologics strongly preferred.
  • Strong interpersonal & presentation skills required.
  • Ability to deal with all levels of the organization.


    This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

    To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

    Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.