Product Manager - Minneapolis, MN | Biospace
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Product Manager

Bio-Techne

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Location:
Minneapolis, MN
Posted Date:
5/19/2017
Position Type:
Full time
Job Code:
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:
Assay, Biology, Biotechnology, Genetics, Immunology, Marketing, Molecular Biology, Product Manager,

Job Description

POSITION SUMMARY

The Product Manager will be responsible for the Simple Plex product line.  This is a unique opportunity for an entrepreneurial individual to have a significant impact in growing this portfolio.   The ideal individual will have immunoassay market knowledge and a creative flair that enables him/her to move this product line into the mainstream immunoassay market.  This person could either be based out of the Minneapolis, MN site or the Wallingford, CT site.



ESSENTIAL FUNCTIONS

Develop strategic, multi-channel integrated marketing plans for Simple Plex Product line, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
Guide the development of copy and creative content for BioPharma and academic segments, appropriately positioning products to respective segments while conveying strong value propositions and clear product differentiation
Collaborate and ensure alignment of marketing plans and sales training materials with sales team and stakeholders across multiple sites
Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products
Successfully engage with marcom team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, social media, customer-facing presentations, global tradeshow properties and promotional materials
Maintain KPIs to measure the effectiveness of marketing activities (lead gen, conversion rates, ROI)
Maintain knowledge of the trends and competitive activity relevant to immunoassay market
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management
Provide product development input to R&D teams through VoC and KOL interaction
Approximately 25% domestic and international travel

Requirements

JOB SPECIFICATIONS

Education and Experience:

Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or other life science
2-5 years of proven hands-on experience in marketing roles of increasing scope and responsibility in immunoassays or equivalent.
Knowledge, Skills, and Abilities:

Self-starter and collaborative within project teams, and successful track record working in complex, matrix environments
Excellent written and oral communication skills
Exceptional skill managing complex marketing projects with a strong attention to detail
Adept at building and maintain relationships with customers and key opinion leaders
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables
Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook
Ability to act independently on routine assignments or projects.
Ability to plan, organize and multi-task to complete assignments in an efficient manner.
Ability to communicate professionally, both oral and written.
Ability to pay attention to details and perform at a high level accuracy.
Ability to work independently and with a team.