At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Portfolio Marketing Manager, Hematology in Gaithersburg, MD you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.
The Portfolio Marketing Manager will be responsible for the integrated implementation of the promotional brand plans across the Hematology Franchise, including acalabrutinib promotions in multiple B-cell malignancies. This position will support our launch messaging and execution to healthcare providers. Key areas of promotional emphasis could include the following: personal promotion, non-personal promotion including digital, and peer-to-peer. Possible consumer-directed materials may also be included.
This position will report directly into the Senior Director, Hematology Marketing, and will work in close partnership with Brand Managers/Directors across the entire Hematology franchise. The role will work collaboratively across the Hematology Franchise team and will play a critical role in integrating the execution of our marketing plan across multiple products within the franchise.
This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business, as well as the US Commercial Center for multiple Therapeutic Areas of our Global Product and Portfolio Strategy businesses.
The Portfolio Marketing Manager, Hematology will be responsible for facilitating development and execution of acalabrutinib’s promotional plan and programs, and ensure their consistency with brand strategy. Leading planning for potential launch meeting and pre-launch trainings. Collaborating with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials. Participating in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
Additionally, the Portfolio Marketing Manager, Hematology is responsible for managing partner agency relationships, workflow and related expense budgets. Partnering with Business Insights and Market Research Team to define success metrics and analyze performance of marketing programs on an ongoing basis; optimize plans as needed to improve impact; assess investment viability of programs based on anticipated ROI/value/impact and formulate recommendations for future plans based on learnings. Facilitating development and execution of congress strategy and convention planning.
- Bachelor's Degree in relevant field
- Prior in-line HCP marketing experience
- 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, pricing or market research/analytics, strategic planning
- Great communication skills
- Ability to manage complex projects
- Demonstrated ability to lead without authority
- Ability to gauge the feasibility, impact and risks of proposed programs
- Comfort operating in a highly regulated environment and industry
- Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
- High ethical standards and personal integrity
- Oncology or specialty care experience
Next Steps -- Apply today!
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AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.