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Marketing Programs Manager - (Variant Analysis)

Ingenuity Systems

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Location: Redwood City, CA Posted Date: 5/2/2013 Position Type: Full time Job Code: 120157 Required Education: Bachelors Degree Areas of Expertise Desired: Business Development
Marketing
Molecular Biology

Description

Description
Ingenuity Systems is seeking a Marketing Programs Manager for our Variant Analysis product. Ingenuity Variant Analysis is a web application that helps life science researchers studying human disease to identify causal variants from human sequencing data. The Marketing Programs Manager will drive multiple, concurrent demand generation campaigns for prospecting and lead nurturing, from strategy definition through tactical execution. Campaigns will span a variety of offline and online marketing communication vehicles including emails, banners and social media.  

The ideal candidate is a creative, natural leader, who is metrics driven and possesses a strong ability to drive and project manage a wide range of initiatives.  Must have strong prioritization skills, be self-directed, excellent communicator, results oriented and flexible, experienced in both strategic development and closed-loop campaign execution.

Specific responsibilities include:
Strategic development of campaigns, including audiences, messaging, offers, reach vehicles, frequency, campaign timing and flow, A/B testing, and metrics.

Campaign execution, including:

•   Setting up, testing and launching campaigns through list brokers, media partners, and Marketo
•   Reporting on campaign metrics / results
•   Creative and content development of emails, banners, and landing pages
•   Coordination with design resources to produce the campaign artwork
•   Developing and managing the demand generation campaign calendar
•   Interfacing cross functionally to manage or gain approval on copy and offers
•   List pulls, rentals, purchases

Requirements

Qualifications:  
•   4-6 years’ combined B to B marketing programs and demand generation experience in life sciences, biotech, medical, high tech (must have life sciences experience)
•   Strong project management and prioritization skills
•   Experience with Marketo or other marketing automation software (required)
•   Experience with Salesforce.com (preferred)
•   Requires solid writing, content development and editing skills – ideal candidate has experience messaging to and reaching the life sciences audience
•   Must be experienced with researching and procuring target audience lists
•   Requires both strategic development and hands-on tactical execution expertise
•   Proficiency with the Microsoft Office Suite
•   BA/BS in marketing, communications, general business or similar, or equivalent job experience
•   Familiarity with next generation sequencing technologies (preferred)
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