Marketing Manager, Clinical Cardiologist - Wilmington, DE | Biospace
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Marketing Manager, Clinical Cardiologist

AstraZeneca Pharmaceuticals LP

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Location:
Wilmington, DE
Posted Date:
8/22/2017
Position Type:
Full time
Job Code:
R-009976
Salary:
Required Education:
Doctorate/PhD
Areas of Expertise Desired:

Job Description

Location: Wilmington,
Delaware,
United States
Job reference: R-009976

Posted date: Jun. 27, 2017



At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Marketing Manager, Clinical Cardiologist in Wilmington, DE you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.

The Marketing Manager, Clinical Cardiologist (CC) contributes to the development of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. The Marketing Manager is responsible for working with Brand leadership team to develop and measure aspects of the brand strategy.

The Marketing Manager, Clinical Cardiologist (CC) is responsible for leading the execution of the multichannel tactical marketing plan for the brand. This position will work closely with Global Commercial Operations to support aspects of our messaging and execution to healthcare providers and patients. Collaborate with the Brand Associate Directors to define and facilitate development of the brand's promotional plan and programs, and ensure their consistency with brand strategy. Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs. Collaborate with other functional areas and lead the review process to ensure. Legal/regulatory compliance and medical accuracy of all marketing materials. Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objective. Exhibiting customer obsession and ability to put ourselves into the shoes of our customers and patients by engaging in a continuous learning journey that yields actionable insight. Ability to define the insight to uncover, the business questions to answer, and hypotheses to test

Ability to collaborate with "Insight & Analytics" to identify the most efficient and effective approach to gather information via combinations of market research, KOL input, "in market" feedback, secondary analysis, or other methods; ability to synthesize findings and extract meaningful customer and market insight. Ability to know our patients and customers better than they know themselves through a deep continuous examination of the patient journey, customer values, and the factors that drive their behaviors and decision making, independent of customer's relationship with our brand. Ability to define metrics that enable assessment of brand strategy and marketing mix and to translate metrics data into actionable insight or recommendations.

Additionally, the Marketing Manager, Clinical Cardiologist (CC) is responsible for:

Leveraging the underlying science to create a compelling clinical platform and engage the scientific community:

  • Ability to demonstrate comprehensive understanding of the disease state as well as the clinical profile of our brand and competitor products (current & future)
  • Ability to collaborate with Medical Affairs & Market Access to develop a compelling scientific narrative and economic value proposition for a given brand
  • Ability to galvanize key stakeholders in the scientific community around the scientific narrative, including KOLs and patient advocacy groups

Identifying and developing a compelling strategic platform focused on a prioritized set of brand opportunities and founded on key insights:

  • Ability to identify and evaluate potential brand opportunities based on clinical, market and customer insight
  • Ability to ruthlessly prioritize the most attractive brand opportunities, to develop a clear and compelling strategic plan, and to determine the unique space we would like to own in the mind of our customers (HCPs, patients, payers)
  • Ability to translate clinical and economic benefits into a compelling message platform.

Executing the marketing strategy through a comprehensive, integrated multi-channel mix (e.g. salesforce, peer-to-peer education, digital, and social channels) that targets HCPs, payers, & patients:

  • Ability to evaluate the full array of channels, to maximize the ROI by selecting the right channel mix, to execute it flawlessly, and to create integrated experiences
  • Ability to aggregate or create compelling content and offerings delivered with the right cadence through the right channels, based on specific customer preference & desired behavior change
  • Ability to understand and utilize patient and customer interaction data to deliver the "next best interaction" with content that builds off of previous interactions with the brand or AstraZeneca

Mobilizing and inspiring our brand teams as well as the broader organization to execute the brand vision and strategy, drive performance, and foster innovation:

  • Ability to influence, lead, and inspire a team of cross-functional partners by articulating clear patient- focused vision and objectives, communicating clear expectations, and holding key stakeholders accountable without direct authority
  • Ability to understand and articulate brand performance, including drivers of revenue and contribution (P&L); ability to adjust strategic/operational direction in order to drive performance; ability to influence and understand implications of manufacturing/supply decisions and pricing/contracting strategies
  • Ability to monitor and extrapolate key trends in the US market and their relevance to brand/TA, and to engage in shaping the external environment through collaborations or other ventures
  • Ability to operate within AstraZeneca's legal, regulatory, and compliance guidelines
  • Ability to identify and test breakthrough, "moonshot" ideas and apply learnings to brand strategy

Requirements

Required:

  • Bachelor's Degree in Business, Marketing or in the sciences
  • 3-5 yrs. of pharmaceutical or related experience OR 3-5 yrs. of marketing experience, 1-2 yrs. in pharmaceutical industry
  • Demonstrated ability to lead without authority
  • Ability to manage complex projects
  • Ability to gauge the feasibility, impact and risks of proposed programs
  • Comfort operating in a highly regulated environment and industry
  • Strong communication and interpersonal skills

Preferred:

  • Advanced Degree in Business, Marketing, or Science
  • Pharmaceutical experience in TA
  • In depth understanding of local healthcare system pricing and reimbursement

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.