As the Marketing Director, Promotions, for Neupogen/Neulasta - a high profile franchise in the oncology business unit at Amgen - you will bring to this role a successful track record in marketing, leading teams, managing advertising agencies, and preferably oncology market experience. You will be responsible for contributing to Neupogen/Neulasta's performance by allocating resources across the marketing mix to enhance ROI. You will lead the development and implementation of the Neupogen/Neulasta promotions plan to grow share in a rapidly evolving oncology marketplace.
Key Responsibilities Include:
*Maximize the opportunity for Neupogen/Neulasta to ensure that all financial (sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met.
*Develop promotions plan with team members (to include product strategy, critical success factors, behavioral objectives, and tactics with required budget and resources) based on deep understanding of customers, marketplace, competitors, and business drivers.
*Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, growth drivers, and key messages (compliant with MAC guidance) and hold partners accountable.
*Oversee the implementation of the promotional plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation and share growth.
*Lead implementation of new MAC process for Neupogen/Neulasta and provide direct oversight of MAC meetings.
*Develop innovative personal and non-personal vehicles to maximize message delivery.
*Lead semi-annual sales meeting planning for Neupogen/Neulasta marketing team; work with Sales and Sales Training to effectively implement promotional tactics with sales force.
*Collaborate with Sales Training on the development of sales training materials and sales training plan.
*Effectively manage and develop a small team of marketing professionals.
*Effectively develop and manage the strategic investment of the promotional budget including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies).
*Effectively negotiate to gain resources despite constraints.
Doctorate degree & 4 years of Sales/Marketing experience OR
Master's degree & 8 years of Sales/Marketing experience OR
Bachelor's degree & 10 years of Sales/Marketing experience AND
4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
*10+ years of biotech/pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation.
*Oncology experience (knowledge of the oncology market, HCPs-especially opinion leaders, payors, patients, and large academic hospitals).
*Oncology buy-and-bill and successful HCP marketing experience.
*Ability to understand, interpret and communicate commercial and competitive implications of complex technical/clinical/ regulatory data.
*Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships.
*Thorough knowledge of and experience in working with the promotions legal/regulatory environment including first hand MAC experience and knowledge of Compliance SOPs.
*Strong leadership skills, including ability influence teams with diverse backgrounds.
*Strong competitive mindset, including the ability to champion ideas, make decisions and focus on results
*Excellent written, analytical and oral communication skills.
*Strong business judgment and emotional intelligence; strong teamwork and collaboration skills.
*Lead a team of marketers through consistent coaching and counseling.