Manager, Assays Marketing - Tuscon, AZ | Biospace
Get Our FREE Industry eNewsletter

Manager, Assays Marketing

HTG Molecular Diagnostics

Tuscon, AZ
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:
Assay, Manager, Marketing,

Job Description

Headquartered in Tucson, Arizona, HTG’s mission is to empower precision medicine at the local level. In 2013, the company commercialized its HTG Edge instrument platform and a portfolio of RNA assays that leverage HTG’s proprietary nuclease protection chemistry. HTG’s product offerings have since expanded to include its HTG EdgeSeq product line, which automates sample and targeted library preparation for next-generation sequencing. Additional information is available at

HTG is committed to bringing the highest level of simplicity and automation to molecular diagnostics by leveraging proprietary nuclease protection assays and coupling it to next generation sequencing. Our pipeline includes gene expression and mutation based assays in low multiplex using a microarray format and in high multiplex as a front end to Next Gen Sequencing.

Essential Duties

The Marketing Manager, Assays will be responsible for the coordination and implementation of all marketing activities working closely with the global HTG sales team.  Reporting to the Vice President of Marketing, the Marketing Manager, Assays will work closely with the geographic sales leaders to translate regional business goals into actionable execution plans that drive product and service revenue.  Your understanding of next-generation sequencing technologies and assays will translate into your ability to properly position HTG’s portfolio within biopharma, translational medicine centers and clinical laboratories.  Key skills include commercial marketing, lead generation, product management, excellent communication, self-motivation, teamwork, and organization.

Essential Functions

•   Development of high-value product positioning, effective sales tools, marketing collateral, promotional campaigns, and customer-facing presentations.
•   Execution of high-quality, high-impact tradeshows, user meetings, and local seminars.
•   Coordination of new product launches through direct sales and distribution channels including early adopter / beta sites.
•   Drive on-market product improvement initiatives based on sales team feedback, voice of customer feedback, and / or competitive positioning.
•   Ensure product labeling compliance for the intended markets (e.g. packaging, user manual, documentation)
•   Develop sales and training materials that support the sales team achieve goals.
•   Embrace the role of “product champion.”
•   Manage product obsolescence.
•   Monitor industry, competitive, and market trends to anticipate the competition and lead our response activities.


Minimum Qualifications

•   Bachelor’s degree in marketing or science fields required.  MBA or PhD preferred.
•   A minimum of 3 years demonstrated marketing / product management experience in pharma, life sciences and/or translational medicine.  Next-generation sequencing or other molecular assay experience is preferred.
•   Results oriented, comfortable holding others, and being held accountable.
•   Ability to travel worldwide to align with local teams and drive strategies.  25% anticipated.
•   Excellent English communication skills (written / oral / presentation.
•   Must be able to work independently, manage multiple projects, communicate proactively, and prioritize daily activities.