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Executive Director, Marketing and Product Strategy

Nektar Therapeutics

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Location: San Francisco, CA Posted Date: 4/9/2013 Position Type: Full time Job Code: 2735-712-R Required Education: Bachelors Degree Areas of Expertise Desired: Business Development
Marketing

Description

Senior leader who will establish the brand vision and long term global product strategy for Nektar products. Must be able to work as part of multidisciplinary teams working on Nektar products to ensure successful development, regulatory approval and commercial success for Nektar products.  Must demonstrate the ability to influence and collaborate with internal and external stakeholders.  Must become the brand champion for Nektar products and establish Nektar as a company bringing novel drugs to patients and caregivers. This job contributes to and supports the company’s research, development and commercial efforts to create high value therapeutics to address unmet medical needs.

Establish Brand Vision for all Nektar Products
•Develop long term product strategy for Nektar brands from development to commercialization and Life cycle management
•Serve as the single point of commercial contact between clinical, CMC and commercial teams for identified Nektar products.  
•Establish messaging and positioning for all products
•As part of multidisciplinary team assure successful product development, regulatory approval and achievement of commercial goals
•Contribute to and support research and development efforts to create high value therapeutics to treat unmet medical needs
•Work with CMC to ensure adequate clinical and commercial supply and establish the best formulation, package size and dosage forms
•Work with regulatory to establish generic and brand name for each late stage Nektar product
•Work with IR to provide market information on our products to support the company strategy and tactics
•Work with Drug Development, Finance, CMC and other disciplines to develop and manage identified commercial budgets and timelines
•Provide updates to senior management on key milestones, timelines and brand objectives
•Collaborate with Clinical to establish long term (3 year) publication plan for all lead products
•Collaborate with Clinical to establish and maintain strong relationships with key opinion leaders in all therapeutic areas of interest.  Develop yearly key opinion leader plan detailing upcoming interactions
•Lead multidisciplinary team to define and implement yearly congress activities, KOL events, and advisory boards for all Nektar products
•When appropriate work with clinical, regulatory and CMC to establish Expanded Access Program and Named Patient Program
•Assist the company on executing pre-launch activity including rapid accrual of clinical trials  
•Develop U.S. commercial launch plan and global market access strategy
•Establish business cases for new clinical trials (where applicable)
•Updates short and long range forecast for identified Nektar products by geography
•Develops a deep understanding of the competitive landscape (CI).  Create quarterly CI update for the executive committee
•Create business case and provide a stage-appropriate market estimate for each product and each newly proposed indication
•Increase awareness of Nektar as a drug developer and increase awareness of Nektar products in development.
•May be responsible for providing regular performance feedback, development and coaching to direct reports.

Requirements

A minimum of a Bachelors degree in a scientific, business, marketing or related discipline is required. An advanced degree is preferred. Equivalent experience may be accepted. A minimum of 18 years experience in the pharmaceutical or related industries.  A minimum of 12 years, marketing, strategic planning, or business development experience in pharmaceutical, biotechnology, or medical technology industry is required. A minimum of 15 years previous management experience is preferred.  Demonstrated commercial experience in the areas of Pain/CNS and Oncology is preferred.   Must be able to demonstrate an ability to lead marketing and technical discussions internally and externally. Must be experienced with and capable of explaining scientific concepts. Must have demonstrated experience in exercising sound business judgment. Must be able to demonstrate an ability to pioneer new ideas and create new thinking. Excellent communication skills both oral and written are required. Must have excellent interpersonal skills with a proven ability to work across multiple functions, disciplines and people.


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