Engineering Lead-Marketing Campaign Platform - Wilmington, DE | Biospace
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Engineering Lead-Marketing Campaign Platform

AstraZeneca Pharmaceuticals LP

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Location:
Wilmington, DE
Posted Date:
7/21/2017
Position Type:
Full time
Job Code:
R-008836
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Location:Wilmington, Delaware, United States
Gaithersburg, Maryland, United States
Job reference: R-008836

Posted date: Jul. 10, 2017



Engineering Lead - Marketing Campaign Platform

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe. As an Engineering Lead - Marketing Campaign Platform in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. IT provides support and solutions globally, solves complex operational and business challenges, enables innovation and increases growth by bridging Information Technology and science with superior technical expertise.

Main Duties and Responsibilities

Responsible for the overall ownership of AstraZeneca’s Marketing Campaign platform (Adobe Campaign). This responsibility includes architectural design, integration design and development, and oversight of ongoing campaign design and configuration. Along with the technical ownership, this role will need to partner with business operation teams, 3rd party integrations and vendors and act as Marketing campaign platform SME to help resolve critical business and technical challenges, understand various improvement initiative e.g. data and work with offshore/onshore support and delivery teams to resolve them in timely manner and achieve desired business and IT outcomes.

  • Own the platform. Ensure that the platform is being used as it should be and it is getting the proper care and feeding in order to stay highly available and trusted
  • Own the design and implementation of system integrations
  • Coordinate with Software Engineers in order to deliver campaigns and integrations
  • Drive continuous improvements and innovation initiatives on the platform to achieve simplification and business outcomes
  • Partner with markets and regional application managers to solve business problems

Requirements

Essential Requirements

  • Software engineering skills primarily in Java
  • Ability to design and build complex campaigns across different channels (email, SMS)
  • Ability to investigate and troubleshoot issues in Adobe campaign workflows, Adobe APIs
  • Sound understanding of Adobe campaign architecture and marketing cloud
  • Ability to train others on the Adobe Campaign Platform and related process
  • Excellent communication skills in both verbal and written English
  • Ability to take a complex process and explain it in a very simplified manner
  • 2+ years of experience gathering in marketing applications, with a minimum of 18 months of experience with Adobe Campaign/Neolane
  • Bachelor's Degree
  • Experience with Technologies and Processes for Marketing technologies such as IBM Experience One (Unica), ExactTarget, Adobe Marketing Cloud/Neolane, Oracle Marketing Cloud/Eloqua
  • Strong understanding of Integration methodologies and landscape
  • Strong customer service focus
  • Engaging and friendly personality
  • Collaborative, flexible and a team player
Desirable Requirements
  • Integration tools such as SnapLogic
  • Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
  • Experience with technologies and processes for content management systems, digital asset management software, web content management
  • Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
  • Experience with marketing customer data models
  • Experience working with customers in multiple geographies

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.