Director, Synagis Marketing - Gaithersburg, MD | Biospace
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Director, Synagis Marketing

AstraZeneca Pharmaceuticals LP

Gaithersburg, MD
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

                                       Location:Gaithersburg, Maryland, United States
Job reference: 5000048341410

Posted date: Sep. 14, 2016


 The Director, US RSV Marketing (Brand Team Leader) will report directly to the Franchise Head, Infectious Disease Franchise. He/she will be responsible for US market strategy development and Brand Team Leadership in support of MedImmune's Synagis® (palivizumab) brand, a monoclonal antibody that is the only available therapy available for prevention of RSV in young children. This position will have multi-faceted responsibility with numerous contact points across the organization, and the Director will have the opportunity to develop a "return to growth" vision for Synagis. The RSV Marketing Director will manage a brand team of marketing professionals and lead an extended cross-functional team.

Key responsibilities of the Director include:

* Leading and managing the development and implementation of comprehensive marketing plans (Seasonal Brand Plans / Longer-term Contributions to 3-Yr ID Business Plan) for Synagis across a broad range of customer segments (health care provider, payer, and patient), including a plan to return Synagis to growth.

* Leading and developing in-line marketing and matrix teams to support overall brand goals and objectives (factory volume, sales, OPEX, Global LCM, and associated corporate benchmarks)

* Developing realistic and achievable annual and quarterly strategic marketing objectives and financial forecasts in conjunction with Commercial and Company stakeholders while ensuring compliance with all applicable policies and regulations.

* Guiding the development of business case oriented rationale in support of decisions on pricing, promotions, packaging, unique market research projects, Life-cycle Management considerations etc.

* Ensuring marketing excellence alignment with AstraZeneca best practices.

* Providing collaborative business leadership with allied functions, including but not limited to: Sales, Global Marketing, Commercial Operations, Manufacturing, R&D, Medical Affairs, Finance, etc.

* Contributing to the broader Infectious Disease vision and strategy as a senior member of the Infectious Disease leadership team


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