Director Marketing, ENBREL US Consumer Lead - Thousand Oaks, CA | Biospace
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Director Marketing, ENBREL US Consumer Lead

Amgen

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Location:
Thousand Oaks, CA
Posted Date:
12/8/2016
Position Type:
Full time
Job Code:
R-25808
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

This position is responsible for leading the team and developing and executing the strategic platforms for Direct-To-Consumer (DTC) and Multi-Channel Marketing in the INBU (Inflammation and Nephrology Business Unit) for Enbrel. The Director will be responsible for partnering with Brand teams to develop and manage consumer multi-channel communications platforms, including DTC advertising (TV and Print), digital, emerging channels, in-office, in-pharmacy, CRM, adherence initiatives, and Public Relations.

This position will require considerable agency and vendor management, and matrix management across Amgen's commercial, medical, legal, and regulatory enterprises.

Specific responsibilities:

* Establish Consumer and Patient programs to meet brand objectives and stimulate patient demand, including developing new multichannel DTC advertising campaigns.

* Lead web strategy & development for the business unit.

* Partner with digital health team to optimize contemporary media opportunities.

* Participate as a key member of the brand team and lead cross-functional consumer project teams.

* Manage creative agency to develop creative assets

* Manage media agency to develop and execute consumer media plans.

* Manage online agency to develop and execute online media and creative plans.

* Manage outside vendors and agencies to execute DTC projects.

* Work with market research within BAI (Business Analysis & Info) group to develop and execute research and measurement testing needed to develop strategy, programs, and measure expected returns/success.

* Work with medical, legal and regulatory groups to translate clinical data into compelling promotional messaging.

* Manage significant budgets and closely monitoring performance, ensure cost effective delivery of all programs

* Monitor DTC industry landscape to capture industry best practice.

* Work closely with Corporate Affairs to develop and integrate public relations consumer strategies

* Agency and vendor management, and matrix management across Amgen's commercial, medical, legal, and regulatory enterprises.

Requirements

Basic Qualifications  

Doctorate degree and 4 years of marketing and/or sales management experience

OR

Master's degree and 8 years of marketing and/or sales management experience

OR

Bachelor's degree and 10 years of marketing and/or sales management experience

AND

4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred Qualifications  

* MBA

* 8+ years of marketing/advertising experience in a healthcare setting with exposure to consumer audiences, TV and digital channel

* Experience in developing multichannel DTC campaigns

* Experience in measuring DTC impact and results through advanced analytics.

* Track record of innovation using TV and Digital channels

* Successful supervisory experience (including cross-functional management)

* Agency & vendor management experience.

* Strong grasp of marketing, strategy, tactical plan development, marketing research, advertising, sales promotion, and patient frame of reference.

* Successful management of significant budget

* Inflammation therapeutic area specific experience