Brand Strategy Director, Bladder - Gaithersburg, MD | Biospace
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Brand Strategy Director, Bladder

AstraZeneca Pharmaceuticals LP

Gaithersburg, MD
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Location:Gaithersburg, Maryland, United States
Job reference: R-005082

Posted date: Mar. 24, 2017

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Marketing Strategy Director, Immuno-Oncology – Bladder in Gaithersburg, MD you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.

AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The Marketing Strategy Director, Immuno-Oncology – Bladder is responsible for leading the definition, design, execution and measurement of brand strategy for Immuno-Oncology in bladder cancer across both HCP & Consumer segments. Expected to work across all customer segments and partner effectively with Brand and Portfolio peers/ teams and Commercial Operations and Managed Markets teams. Partner with the Brand Insight Director on the planning of all insight work (primary and secondary research, database management, ROI measurements, etc.). Sit on the Immuno-Oncology Leadership Team and is expected to share in the vision, mission and strategy development across all customers.

The Marketing Strategy Director, Immuno-Oncology – Bladder is responsible for leading the definition, design, execution and measurement of all HCP and Consumer-oriented marketing strategies, tactics and activities to deliver on the brand’s objectives in bladder cancer. Leading and developing members of the brand team including but not limited to performance management, talent management and career development. Creating of an integrated channel marketing strategy and primary daily lead with sales teams to monitor performance in bladder cancer, ensure message pull through and uncover opportunities and issues in execution. Responsible for leading the following key work: marketing strategies (PSP), brand positioning, life-cycle management, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis. Design and implementation of a life cycle management plan that is responsive to patient needs, whether explicit or latent.

Additionally, the Marketing Strategy Director, Immuno-Oncology – Bladder is responsible for partnering with Managed Markets to produce a value story and pricing model. Assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and ROI variables to gauge risk and go/no go decisions. Evaluate new program rollout of a program based on the findings of test markets, pilots, or models. Effectively manage relationships with advertising agencies and other vendors. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.



  • Bachelor’s Degree in relevant field
  • 7 years of pharmaceutical or related experience
  • 5 + years brand management experience
  • Oncology Experience
  • Exhibit high capability at working collaboratively, thinking strategically
  • Proven competency in marketing, both HCP and Consumer
  • Successful record at developing people


  • MBA in relevant field
  • Experience working with a collaboration/external partner
  • Experience in Managed Markets promotions and/or strategy role
  • Experience in Insight/Market Research
  • Sales and/or Sales Leadership experience

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.