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Brand Manager - Pharmaceutical

Eli Lilly and Company

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Location:
Ridgefield, CT
Posted Date:
6/25/2014
Position Type:
Full time
Job Code:
11801BR
Salary:
Required Education:
Bachelors Degree
Areas of Expertise Desired:
Marketing,

Job Description

Company Overview
Lilly is the 10th largest pharmaceutical company in the world, and has been creating medicines that help improve peoples' quality of life for more than 135 years. Across the globe, we are a leader in investing in research and development and we also invest in our employees – in competitive salaries, training and development, and health.
The pharmaceutical industry is a complex, rapidly changing environment and we are looking for highly capable leaders to help us continue bringing innovation to patients.
If you are interested in being considered for employment at Lilly, we encourage you to review the following opportunity.

Responsibilities
•   The Associate Brand Manager - Marketing is responsible for the development and execution of a consumer-focused brand strategy and implementation of Lilly USA Marketing processes within the Lilly – Boehringer Ingelheim Alliance.

Key Objectives/Deliverables:
•   The Associate Brand Manager of Marketing’s responsibilities are listed below. An Associate Brand Manager of Marketing may not perform all of the tasks listed.

Brand Strategy Development
•   Strategic Brand Development
•   Help define consumer target and lead messaging strategy.
•   Lead consumer direction and provide input to brand business plan.
•   Provide input to tactical development and media spend strategy.
•   Consumer Experience
•   Provide input and help to create the direction for a positive patient experience.
•   Recommend and monitor key insight(s) for brand in partnership with Alliance Market Research and agencies.
•   Lead and/or participate in development of customer council required elements and materials.
•   Message / Creative Development
•   Lead development and selection of consumer focused messaging in partnership with agency and market research.
•   Actively participate in agency-led development of creative platform, review and recommend revisions to the creative brief and the creative expression of the creative platform.
•   Tactic Execution and Assessment
•   Devise and lead execution of launch tactics to drive consumer awareness and call to action behind brand. Oversee and approve partner agencies’ recommendations.
•   Monitor performance of consumer tactics via performance metrics determined by brand and agency.
•   Develop measurement plan for tactics in area of responsibility. (May partner with Analytics / LMR, as well as agency partners, to design and oversee implementation of the measurement plan).
•   Assess major tactics and devise acceleration or course corrections as needed, to achieve / exceed planned results.
•   Approve all tactic briefs, estimates, and timelines and work to solve issues / roadblocks.

Operations Support
•   Channel Execution
•   Responsible for channel strategy for the brand.
•   Responsible for execution of the marketing plans in partnership with the team to deliver annual business plan goals.
•   Partner Relationship Management
•   Accountable for relationship with external agencies, day-to-day relationship with business partners.
•   Foster productive agency relationships and manage integration among agency partners.
•   Budget Management
•   Accountable and owner of budget.
•   Make recommendations to team on budget trade-off decisions.
•   Risk Management
•   Responsible for understanding, implementing, and adhering to company policies, processes and external obligations, as applicable.
•   Tactic Development
•   New Method of Promotion : Accountable for assessing new promotional delivery methods, obtaining appropriate reviews and approvals, and completing appropriate documentation.
•   Prepare, Create, Approve : Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
•   Website Management: Serve as Website Owner. Responsibilities include: providing oversight of website content, ensuring development and maintenance is performed in accordance with procedures, providing consultation to project manager and others, ensuring all appropriate quality checks are performed, and ensuring periodic reviews conducted.
•   Tactic Discontinuation and Retirement Management : Accountable for discontinuation plans, including participation in development and approving plans.

Requirements

Basic Qualifications
•   Bachelor’s Degree
•   At least 3 years of pharmaceutical industry or consumer marketing experience
•   Experience with agencies / external partner vendors
•   Equivalent marketing/industry experience Qualified candidate must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position.

Additional Skills/Preferences
•   MBA
•   Consumer marketing experience
•   Market research experience
•   Type 2 Diabetes disease-state expertise
•   Alliance experience
•   Ability to use internal and external analysis to identify key areas of near and long-term opportunity for the brand
•   Strong project management skills
•   Ability to work cross-functionally
•   Strong communication skills and ability to influence
•   Experience with agencies / external partner vendors

Additional Information
Lilly is an EEO/Affirmative Action Employer, and does not discriminate on the basis of race, gender, protected veteran status, disability or any other legally protected status

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