At AstraZeneca every one of our employees makes a difference to patient lives every day.
Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people.
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As an Associate Director, Multi-Channel Marketing, Lung Cancer Franchise in Gaithersburg, MD, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.
AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.
The Associate Director, Multi-Channel Marketing is responsible for the strategy and tactical execution of digital and print promotion deliverables required to drive the brand strategy across the Lung Cancer Franchise. This includes strategic input into overarching brand strategy and accountable for the non-personal promotion strategy. Leading for franchise efforts to maximize multi-channel integration opportunities using closed-loop marketing principles. Development of robust marketing briefs for all non-personal marketing assets/programs. Execution of all non-personal promotion tactics. Promotional review and alignment for all assets. Development of any necessary training, guidance materials, or communications required for execution.
The Associate Director, Multi-Channel Marketing will partner with Business Insights lead to develop deep customer insights and expertise on competitive landscape across Lung Cancer market. Accountable for developing and executing multi-channel promotional plan based on competitive insights to deliver on the overarching brand strategy. Work with the brand team to define and/or facilitate development and creation of the multi-channel promotional plan and programs, and ensure their consistency with brand strategy. Evaluate performance (impact, ROI, value) of promotional programs based on findings of test markets, pilots, or models in partnership with brand Insight; assess investment viability of programs and formulate recommendations on future plans. Quickly establish relationships with vendors and agencies, and learn the discipline of effectively providing feedback, aligned to brand strategy. Collaborate with other functional areas to ensure promotional consistency and legal/regulatory compliance of all marketing materials. Learn and utilize all promotional processes and tools, including budget management for individual promotions budgets. Contribute significantly to Strategic Plan development to build on strategic thinking acumen, and own relevant development of detailed level operational plan, based on brand promotional responsibilities.
- Bachelor's Degree in relevant field
- 8 years of pharmaceutical or related experience
- 5+ years multi-channel marketing and/or consumer promotions experience, marketing and/or sales experience
- Exhibit high capability at working collaboratively, thinking strategically, and juggling multiple priorities
- MBA in relevant field
- Experience working with a collaboration/external partner
- Experience working in agency setting (digital and/or HCP promotions)
- Experience in HCP, Managed Markets, Insights roles
- Experience in customer-facing roles
- Oncology or specialty care experience
Next Steps -- Apply today!
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AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.