Associate Director, Media Strategy - Oncology - Wilmington, DE | Biospace
Get Our FREE Industry eNewsletter

Associate Director, Media Strategy - Oncology

AstraZeneca Pharmaceuticals LP

Wilmington, DE
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Location: Wilmington,
United States
United States
Job reference: R-012843

Posted date: Aug. 23, 2017

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Associate Director, Media Strategy - Oncologyin Gaithersburg, MD or Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.

AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The AstraZeneca US Commercial Operations Organization seeks a seasoned and inventive Associate Director, Media Strategy to join our team as we seek to progress our US Portfolio and brands. This role is accountable for championing innovative approaches to paid media to connect with patients and customers, design business solutions that create a competitive advantage for our brands, and to help position AstraZeneca as a leader in the industry.

The Associate Director, Media Strategy - ONCOLOGY will report to the Director, Customer Experience + Innovation - ONCOLOGY and will be important member of the Customer Experience + Innovation team. This role will be responsible for leading and executing the development of media plans on priority ONCOLOGY brands, IMFINZI, LYNPARZA and TAGRISSO. This includes evaluation of both traditional and emerging media solutions against brand goals, development of yearly plans as well as pilot opportunities, and ensuring strong measurement to evaluate performance against marketing goals.

The ideal candidate is a passionate change agent and media expert who seeks to join a team of industry-recognized peers who live to create beyond-exceptional customer experiences.

Main Duties and Responsibilities

You will be responsible for
serving as primary internal point of contact for therapeutic area portfolio and brands leads

Stewardship of Media Agency responsible for planning, buying, performance management and optimization of integrated paid media campaigns

Ongoing development of AstraZeneca’s media planning competency and proactive implementation across related brands

Lead media strategy and planning for a portfolio of brands; directly oversee media buying activities to ensure that the plans reflect the goals and objectives of related brands.

Identify opportunities and own ongoing relationships with key publishers and media partners

Foster an environment for cross departmental collaboration by working effectively with internal and external shareholders in complementary capabilities (e.g. Creative and Content, Social Media, etc)

Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges

Participate in annual brand planning and lead subsequent development of strategic brand insights, including brainstorming to assess market, audience, competitive and campaign insights

Champion new, emerging, and evolving media channels to brands and agency

Proactively work with Brand and business Intelligence capabilities to design campaigns goals/KPIs and subsequent measurement framework

Working across TA Leads / Support standardization / distribution of best practices

Typical People Management Responsibility (direct / indirect reports):

Approximate number of people managed in total (all levels)

Matrix Manager – (projects/dotted line)

Manager of a team

Grandfather (manager of a manager)

Key Relationships to reach solutions:

Internal: US Brands, Procurement, AZAP Committee

External: Media Agency, Media Partners

Essential Requirement:

Bachelor’s Degree required

5+ years of paid media experience across Digital, TV/Print, and Out of Home planning or buying including search marketing preferred

Client relationship / Internal management experience

Experience planning, developing and implementing media plans, ideally cross-channel

Knowledge of digital media trends and technologies including ad networks, exchanges, DSPs and RTB platforms; display, video and rich media advertising; programmatic buying, social media and mobile advertising; native ad units and content marketing, etc strongly preferred

Experience working in collaborative team settings and liaising between agencies and media naive teams

Experience working in regulated industries a plus

Experience working with campaigns targeting multiple customer groups a plus

Desirable Requirement:

Independent self-starter with a “plug-and-play” attitude for collaboration

An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders

Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects

Exceptional communication skills, including listening as well as explaining complex ideas and technologiesearliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your for this opportunity. If you know someone who would be a great fit, please share this posting with them

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.


Please See Description