Associate Director, Marketing - (Wilmington, DE) - Wilmington, DE | Biospace
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Associate Director, Marketing - (Wilmington, DE)

AstraZeneca Pharmaceuticals LP

Wilmington, DE
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Areas of Expertise Desired:

Job Description

Location: Wilmington,
United States
Job reference: R-010372

Posted date: Jul. 07, 2017

At AstraZeneca every one of our employees makes a difference to patient lives every day. Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people. As an Associate Director, Marketing – Hospital Cardiology, in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.

Main Duties and Responsibilities

The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. The Associate Director is responsible for working with the Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning.

In this role, you will have input into the development of all aspects of the HCP brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization and launch/lifecycle planning, while you collaborate with cross-functional partners to bring Brand Strategy to realization through leadership of; market research / insight and analytics, brand positioning and messaging, and integrated launch plans. You will have the opportunity to establish strong alliance with Consumer, Corporate Affairs, Medical, Regulatory and Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks, while working effectively to build HCP campaigns/programs that deliver CVMD brand plan elements. You will need to demonstrate the ability to motivate, develop, and inspire employees, and have the ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams. You will have responsibility for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for end product, collaborating and leading without authority across functional areas; organizing people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner, and creating sustainable, long-term relationships with thought customer advocacy groups and leader advocates


Essential Requirements

  • 5 years of Pharmaceutical or Healthcare experience
  • Bachelor’s degree, preferably in business, marketing, or the sciences.
  • 3 years of Pharmaceutical Marketing and Promotions experience
  • Leadership experience and team management skills
  • Experience developing brand channel strategy and executing against it
  • Experience managing complex projects at the project management level
  • Strong financial acumen with the ability to assess and drive results
  • Successful project management experience with the ability to work with cross functional stakeholders

Desirable Requirements

  • Experience in Market Access/Managed Markets
  • Advanced degree in business, marketing, or the sciences.
  • Experience in Insight/Market Research
  • Experience across product life cycle (emerging, launch, in-line, mature)
  • Experience related to therapeutic area
  • Experience within early brand lifecycle

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.