Associate Director, Marketing – (Wilmington, DE) - Wilmington, DE | Biospace
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Associate Director, Marketing – (Wilmington, DE)

AstraZeneca Pharmaceuticals LP

Wilmington, DE
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

Location:Wilmington, Delaware, United States
Job reference: R-009057

Posted date: Jun. 09, 2017

At AstraZeneca every one of our employees makes a difference to patient lives every day. Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people. As an Associate Director, Marketing, in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.

Main Duties and Responsibilities

The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. The Marketing Leader is responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging,
and launch/lifecycle planning.

In this excite role, your responsibilities will include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch / lifecycle planning. You will collaborate with cross-functional partners to bring Brand Strategy to realization through leadership of: market research / insight and analytics, brand positioning and messaging, and integrated launch plans. You will have the opportunity to establish strong alliance with GPPS and US Medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks, work effectively to build HCP, Payer and Patient campaigns/programs that deliver (TA) brand plan elements, and demonstrate ability to motivate, develop, and inspire employees.Your
ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams, while being responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for end product will be necessary. You will collaborate with Director, Marketing in developing product forecasts utilizing analytical sources. Understand key levers to pull in an effort to meet or exceed projections, collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner, and create sustainable, long-term relationships with thought leader advocates and customer advocacy groups.


Essential Requirements

  • BS degree
  • 5 years Pharma or Healthcare experience.
  • 3 years of Pharma Marketing and Promotions experience.
  • Leadership experience and team management skills.
  • Experience developing brand channel strategy and executing against it.
  • Experience managing complex projects at the project management level.
  • Solid understading of the local healthcare system pricing and reimbursement,
  • Strong financial acumen, with the ability to assess and drive results.
  • Successful project management experience with the ability to work across functional stakeholders.

Next Steps – Apply Today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.