Access Marketing Manager - Newark, CA | Biospace
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Access Marketing Manager

Depomed, Inc.

Newark, CA
Posted Date:
Position Type:
Full time
Job Code:
Required Education:
Bachelors Degree
Areas of Expertise Desired:

Job Description

City Newark
State California [CA]
Title Access Marketing Manager
Job ID 910XX
Department Marketing



The Manager, Access Marketing will be responsible for developing and implementing Depomed’s access programs with sales, brand marketing, Managed Care Account Team, key specialty pharmacy partners and vendors. The focus will be supporting Pain, Oncology, and Neurology branded products.

• Responsible for developing and executing patient access programs ensuring optimal access of Depomed portfolio to patients.
• Responsible for collaborating with key internal partners (Sales, Trade, Commercial Analytics and Brand Marketing) to ensure plan cohesiveness and alignment.
• Leads all aspects of tactical implementation for access programs, including timelines, creation of promotional materials, and training of internal stakeholders and field based professionals (Managed Markets and Trade, Sales Force and Marketing).
• Manages daily engagement with Depomed sales team, specialty pharmacy partners and copay vendors to ensure synergies amongst access programs
• Manages access programs dashboards to provide ongoing strategic insights and overall effectiveness of access programs, including monitoring key performance metrics, feedback mechanisms and return-on-investment analysis.
• Effectively manages changes in market conditions related to brand strategy and tactics while communicating potential market impact to Sr. Management.
• Interacts with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives. Key internal stakeholders include Sales, Managed Markets & Trade, Brand Marketing, Commercial Analytics and Commercial Learning and Development.
• Develops relationships with key external customers (to include channel partners, access program vendors and targeted healthcare providers) in order to maintain a thorough understanding of current market conditions.

• Develops strong internal relationships
• Makes decisions that have significant impact on the department, and/or the business
• Will interface with Executive level personnel
• Other duties as assigned


• Bachelor’s Degree in related field; advanced degree preferred
• 4+ years’ experience in a learning & development/training leadership role in a pharmaceutical sales organization
• 4+ years’ managing a training team or experience as a sales director, with at least 2 in a corporate office-based capacity
• Experience developing and delivering training, managing meetings, managing vendors and budgets
• High degree of written and oral communication skills
• In-depth knowledge of or training in adult education techniques is required
• Skills in instructional design and presentation design and delivery are necessary
• Knowledge of the pharmaceutical industry, sales force management, sales force expansion, and tactical implementation
• Proficient in Word, Excel, Power Point, Outlook and other commonly used programs
• Veeva Vault Experience desirable
• Must be adept at creating and delivering effective presentations

• Works effectively in a team-based organization, collaborates cross functionally, builds alignment around key objectives and exercises influence at all levels.
• Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up.
• Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks.
• Demonstrated experience working with leaders, including identifying needs, developing action plans, identifying deliverables, and presenting results/recommendations.
• Comprehensive knowledge of adult learning principles and instructional design.
• Knowledge of learning technology solutions, e-learning and other learning solutions.
• Experience overseeing and monitoring the performance of outsourced providers.
• Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to all challenges.
• Works with an appropriate sense of urgency.
• Flexibility and ability to adapt to changing conditions.
• Detail-oriented with impeccable organization skills.
• Excellent written, oral and presentation skills.
• Strong understanding of Regulatory, Legal, and Compliance environment.
• Sense of ethics and responsibility.

About Us

Depomed, Inc. is a specialty pharmaceutical company focused on developing and commercializing products to treat pain and other central nervous system conditions. Founded in 1995, Depomed has successfully executed on strategy of acquiring, integrating and growing differentiated therapeutic products and building each into a strong market presence. The result is a broad portfolio of pain and neurology specialty pharmaceuticals currently comprised of five FDA-approved products. These include Gralise® for the management of Postherpetic Neuralgia (PHN), Cambia® for the acute treatment of migraine attacks, Zipsor® for the relief of mild to moderate acute pain, Lazanda® for the management of breakthrough pain in cancer patients and our most recent addition, the company’s flagship asset, the NUCYNTA® franchise.

Acquired in April 2015 and re-launched in June 2015, the NUCYNTA franchise includes NUCYNTA® ER for the extended management of pain, including neuropathic pain associated with diabetic peripheral neuropathy (DPN) and NUCYNTA® for immediate management of moderate to severe acute pain in adults.

Depomed also has successfully developed and licensed its unique drug-delivery technology, Acuform®. This patented oral-delivery technology allows for the targeted, extended release of pharmaceutical compounds into the upper gastrointestinal tract. The company’s Acuform technology is currently being used in four marketed drugs, including Gralise.

Depomed’s successful execution on strategy and has resulted in solid product revenue growth over the past three years. Located in Newark, California in the East Bay of San Francisco, Depomed is listed on the NASDAQ market under the ticker DEPO and employs approximately 500 people, of which approximately 350 are part of the Commercial organization.

Depomed is an AA/EEO/Veterans/Disabled employer.