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DNA Direct Launches DNA Archive(TM), a Revolutionary Method for Home DNA Storage  
12/4/2007 11:17:01 AM

SAN FRANCISCO, Dec. 4 /PRNewswire/ -- DNA Direct today announced the launch of DNA Archive(TM), a revolutionary method for storing personal DNA. DNA Direct will offer the state-of-the-art storage technology, developed by Biomatrica, direct to consumers to enable them to store DNA in the safety and privacy of their own home, safe deposit box, or any other location of their choosing.

"Genetic technology is advancing so quickly that storing DNA for the future is the smart thing to do," explains Ryan Phelan, CEO of DNA Direct. "As more sophisticated testing increasingly becomes available, we can use stored DNA to gain valuable insights into our family's medical history. Storing our own, our parents', or our grandparents' DNA using DNA Archive(TM) preserves our genetic history for the future."

How DNA Archive(TM) Works

DNA Archive(TM) is secure, convenient and at $175, an affordable way to store DNA. A simple, painless cheek swab sample is mailed to the laboratory for extraction. The DNA is dried using SampleMatrix(R), a synthetic medium that "shrink wraps" DNA. The preserved DNA is delivered in lab-quality tubes and UV-resistant packaging for safe, stable storage.

DNA Archive(TM) samples can be reconstituted by any lab using only a few drops of water. Each sample contains ample DNA to perform currently available genetic testing for clinical genetics, identity, or ancestry. Three samples of DNA are included in each DNA Archive(TM) kit, so that DNA can be stored in multiple locations.

Unlike other DNA banking services, DNA Archive(TM) does not require yearly maintenance fees for freezing and off-site storage. DNA Archive(TM) samples can be kept at room temperature in any dry location. Customers will find peace of mind knowing a family member's DNA is safe and within their reach.

Why store your DNA?

There are a number of reasons people from all walks of life are choosing to store their DNA. Storing DNA is a good way to prepare for the future when genetic testing becomes more affordable, new genes are discovered, and genetic technologies continue to advance and bring new medical insight.

How to order DNA Archive(TM)

Individuals can purchase DNA Archive(TM) at the DNA Direct website at www.dnadirect.com. For more information about SampleMatrix(R), visit the Biomatrica website at www.biomatrica.com.

About DNA Direct

DNA Direct is a privately held San Francisco company offering personalized, confidential medical genetic testing, consumer genetics, and genetic counseling. www.dnadirect.com.

About Biomatrica

Biomatrica, The Biostability Company, provides innovative and reliable storage solutions for laboratories managing and processing biological samples. Current products preserve DNA and RNA at room temperature, as well as sample management software. www.biomatrica.com

Contact: Adam Ward

adam@dnadirect.com

CONTACT: Adam Ward, +1-415-646-0222, adam@dnadirect.com

Web site: http://www.dnadirect.com/
http://www.biomatrica.com/