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Differences in Generic Pill Characteristics May Lead to Interruptions in Essential Medication Use, Brigham and Women's Hospital Study  
1/2/2013 7:36:59 AM

Generic medications currently account for over 70 percent of prescriptions dispensed. However, while generic drugs are clinically bioequivalent to the brand-name version, they often differ in their physical characteristics, such as color and shape. Researchers from Brigham and Women's Hospital (BWH) have found that some patients who receive generic drugs that vary in their color are over 50 percent more likely to stop taking the drug, leading to potentially important and potentially adverse clinical effects.