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The Best Approach to Job Search: Blend Traditional and Social Media Tactics  
11/17/2010 2:52:15 PM

The most successful job searches are neither dumb luck nor magic. They are developed from strong networks that the job seeker has already built, both online and off. Effective job seekers must integrate social media outreach with the more traditional approach in order to present a consistent, aligned, professional image. Recruiters are evaluated in part based on their abilities to screen qualified applicants, so they don’t react well to surprises, such as candidates whose interviews present an entirely different person from what is stated or implied on the resume. Job seekers often forget that human resource professionals are looking for the candidate they saw on paper, online, and in a profile photo-so consistency counts!