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Tobii Technology AB Partners with Friedman to Expand Use of Eye Tracking in Consumer Goods Market Research
11/30/2011 10:17:32 AM
STOCKHOLM & WASHINGTON--(BUSINESS WIRE)--Tobii Technology, the global market leader in eye tracking and eye control, today announced an innovative new partnership with Friedman Consumer Opinion Centers, an independent subsidiary of GfK Group, one of the largest market research groups in the world, to provide customizable eye-tracking solutions by combining Tobii Insight and Friedman data collection services to support a wide range of comprehensive studies of consumer packaged goods, on- and offline advertising, in-store purchase decisions, websites, software applications, and mobile devices of all kinds.
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