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Pfizer Inc. (PFE) Yanks Breast, Colon Health Claims From Centrum Labels


7/6/2012 6:45:02 AM

Pfizer, accused of deceptive advertising, has agreed to remove the "breast health" and "colon health" claims from the labels of Centrum vitamins. The Center for Science in the Public Interest, a consumer advocacy group, threatened to sue Pfizer, insisting "those claims of breast and colon health implied that the supplements would prevent breast and colon cancer -- disease prevention claims that supplement manufacturers can't legally make," CSPI said in a press release. "Breast health" and "colon health" appear on different Centrum products. Other Centrum vitamins have labels claiming they promote "heart health," as well as having wording that implies the vitamins provide an energy boost.

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