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openQ Introduces MobileQ for the Apple (AAPL)'s iPad


4/14/2011 1:35:29 PM

Charlottesville, VA – April 14, 2011 – OpenQ, a leader in helping life science companies efficiently and compliantly engage medical networks, is once again leading the way by bringing its solutions to the iPad. As a mobile solution working at the very point of interaction with influencers and stakeholders, MobileQ is well positioned to enforce and monitor compliance in real-time as the interactions occur. Three customers, including major global pharmaceutical companies, have selected MobileQ for their field programs.

MobileQ offers several advantages distinctive among mobile solutions. The first thing users will notice is that it provides a native application. In stark contrast to solutions reformatted to fit the Safari browser, a native application enables customers to leverage the intuitive user interface designed to take advantage of the iPad’s tablet format. Features like drag and drop, scrolling, and multi-touch are an integral part of the experience.

Functionality in MobileQ is tightly integrated. Users can review healthcare provider (HCP) and stakeholder profiles, record interactions (including off-label inquiries), share controlled and pre- approved content, and much more all from within a single application. In addition to the convenience of a single solution, customers get a full audit trail with actionable context. This means that someone in the field can record information and review content and a manager at headquarters has the ability to analyze the data to help tune the content. For example, they may look for a correlation between particular slides and off-label inquiries. Those slides can then be updated to provide more clarity and avoid content that drives off-label activity. The updated content is then automatically pushed out onto the iPad for future use. All capabilities are also available to iPad users while offline, allowing users to browse content and profiles as well as record interactions while disconnected. Data then synchronizes when the device is back online.

“We’re very excited about the new functionality the iPad brings to our customers,” said Matt Prentis, Director of Product Management at OpenQ. “The iPad allows OpenQ solutions to be at the point of interaction between users and HCPs. Imagine being able to immediately respond to an HCP’s question with the latest content, then have this automatically become part of your interaction notes. This provides a higher quality interaction in the field, while providing headquarters with much greater insight into those engagements and associated content utilization.”

About OpenQ:

Based in Charlottesville, Virginia, OpenQ helps life science companies harness the power of medical networks to compliantly and efficiently reach healthcare providers (HCPs). Their software and data solutions offer the industry-leading support for regulatory compliance that is needed for these critical, but high-risk relationships. OpenQ offers award-winning solutions for compliant business processes focused on KOL Management, Medical Affairs Programs, Study Management & Grant Funding, and Speaker Programs. OpenQ’s solutions currently support compliance initiatives at 8 of the Top 10 Pharmaceutical and 3 of the Top 5 Medical Device Companies. To learn more about OpenQ’s offerings, visit www.openq.com/.


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