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Frost & Sullivan Award Recognises Microlife AG's Outstanding Product Differentiation Innovation


3/27/2006 12:05:27 PM

LONDON, March 27 /PRNewswire/ -- The 2006 Frost & Sullivan Product Differentiation Innovation Award for the European temperature monitoring devices market is presented to the Swiss company Microlife AG. Its patented one-second real-time ear thermometers and ten-second digital thermometers demonstrate Microlife's ability to consistently develop technologically sophisticated products in a market characterised by slow rates of technology and product innovation.

The Switzerland-based company's three new products- the one-second infrared thermometer, the ten-second digital thermometer and the 60-second pen-type digital thermometer - represent significant advances in digital and infrared thermometry. The exceptional rapidity with which these devices are able to provide reliable responses distinguishes them from competing thermometers. Currently, the novel infrared thermometers rate among the fastest temperature measurement devices available in the market.

"Speed and accuracy are among the most important differentiating factors in the area of temperature monitoring and Microlife's focus on quality and technology innovation has underlined its high precision as well as high accuracy products," notes Frost & Sullivan Healthcare Analyst Aarati Ajay. "Moreover, patented technology and design features mean that these products are unique and incapable of being replicated by competitors."

With most of Microlife's products intended for home use, feature and design attributes have been geared to achieving maximum user-friendliness. For instance, the one-second ear thermometer not only possesses the usual features such as memory, but also offers additional elements such as fever alarm and silent glow light to enable easy readability.

"Based on such features, customers will be interested in using the product, thereby ensuring a faster way out of the 'shop shelf to the home table'," says Ms. Ajay. "Furthermore, the infrared products of Microlife have a guarantee period of 2 years, while its pen-type thermometers provide a lifetime warranty - rarely offered by any company in the industry."

Therefore, in presenting Microlife with the 2006 Product Differentiation Innovation Award, Frost & Sullivan recognises the company's concentrated R&D efforts in developing and introducing technologically advanced, pioneering products to the European market for temperature monitoring devices. These produces have satisfied customers' needs, even while ensuring exceptional value for money.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

Contact: Kristina Menzefricke Frost & Sullivan Promotions Manager - Best Practices kristina.menzefricke@frost.com +44-(0)20-7343-8376

Frost & Sullivan

CONTACT: Kristina Menzefricke, Frost & Sullivan, Promotions Manager - BestPractices, kristina.menzefricke@frost.com, +44-(0)20-7343-8376


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