BioSpace Collaborative

Academic/Biomedical Research
News & Jobs
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  C2C Services & Suppliers™
Europe
Asia

DIVERSITY

PROFILES
Company Profiles

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Research Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
Get Our Industry eNewsletter FREE email:    
   

Does Novartis AG (NVS) Feel Sheepish for Marketing Violation?


11/30/2012 12:03:05 PM

The overwhelming majority of promotional violations that concern those who track promotional violations committed by the pharmaceutical industry – regulators, advertising specialists, attorneys, watchdogs and brand marketers – involve marketing material for medicines taken by humans. But infractions also occur when drugs are promoted for creatures in the animal kingdom. A recent example involved sheep. Novartis Animal Health (NVS) was tagged by the National Office of Animal Health in the UK for overstating the benefits of its Zolvix treatment for worms in a promotion contained in the National Sheep Association’s Scotsheep 2012 event last June. Specifically, the promotional phrasing used by the drugmaker “constituted an all-embracing claim and a superlative which could not be substantiated,” according to the regulator (look here). This violated a section of the code that says “claims must not imply that an animal medicine, or an active ingredient, has some special merit, quality or property unless this can be substantiated."

Read at Pharmalot

Pharmalot
   

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES
 

//-->