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DNA Direct Confirms It Is Operating in Compliance with California State Laboratory Law


7/31/2008 9:31:16 AM

SAN FRANCISCO, July 31 /PRNewswire/ -- DNA Direct, Inc. today announced that it received a formal letter from the California Department of Public Health (CDPH) stating that it is operating in compliance with state laboratory law. Specifically, the letter states that DNA Direct's tests are performed only with a physician order and are conducted at licensed laboratories, and that DNA Direct gives validated interpretations of results directly to persons ordering the tests and provides publicly available education material to the person ordering the test to aid in his or her understanding.

"We appreciate the openness with which DNA Direct has dealt with compliance issues in California," stated Karen Nickel, Chief of Laboratory Field Services, CDPH, in the letter.

"The CDPH has taken a proactive and decisive approach to the regulation of genetic testing with the public's safety and concerns top of mind," said Ryan Phelan, founder and CEO of DNA Direct. "This communication from the CDPH enables us to reassure California residents that DNA Direct continues to operate within the appropriate regulatory framework and that consumers can depend upon us for convenient, secure and clinically-valid personal genetic information and testing services."

By enabling access to genetic expertise, testing services, and genetic information delivered in proper context, DNA Direct helps individuals identify and interpret the right test at the right time to reduce health risks, prevent disease, and appropriately target treatment, all with complete confidentiality. DNA Direct is the first company to create transparent standards for web-enabled genetic services that follow medical guidelines from the National Society of Genetic Counselors and the American College of Medical Genetics for applicable tests.

About DNA Direct

DNA Direct is a San Francisco-based, privately held company that provides convenient, clinically-valid personal genetic information and testing services to customers, and provides genetic expertise to providers and labs. DNA Direct creates customized, Web-enabled solutions to integrate the value of genetic information into healthcare decisions by filling the gap in genetic expertise and providing a cost-effective way to deliver genetic testing and services. For more information, visit www.dnadirect.com.

CONTACT: Carolyn Wang, +1-415-946-1065, cbwang@wcpglobal.com, for DNA
Direct, Inc.

Web site: http://www.dnadirect.com/



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