ANDOVER, MA--(Marketwire - September 08, 2009) - After extensive planning, strategizing, and
consulting, Capsule, the leading provider of medical device connectivity,
has announced that they are expanding their marketing program to include
social media. From Twitter, to Capsule's very own Facebook fan page,
Capsule is ready to engage and gain new insights in order to better serve
the clinical and HIT community. Capsule's main goal is to be a trusted
source in the industry and to provide useful content and meaningful
commentary and feedback. They plan to do so by engaging in meaningful
conversations on topics related to connectivity, patient association,
clinical workflow requirements, HIT and patient safety and providing their
own contributions as well.
"The marketing team is really excited and eager to engage in social media,"
says Heather Hitchcock, Director of Marketing at Capsule. "We want to let
the medical and IT communities know that we are here to answer questions,
to share ideas and get feedback, and to be supportive of their choices
involving device connectivity solutions."
Research has shown that many healthcare vendors are not actively involved
in social media yet. This is likely due to the strict regulations and
policies that public companies have. As a privately held organization,
Capsule has the advantage of being able to engage with the community and to
respond to their suggestions more quickly. "We plan to take a more
personalized approach to the community and hope to serve as a trusted
source for providing information related to our technology, to the market,
and to the health care industry as a whole," adds Hitchcock.
The market for healthcare information technology now represents a $36.7
billion per year industry. It therefore seems more important than ever
before to find alternative ways to gather and share information with the
community. Social media could be an ideal vehicle for such sharing. In
fact, research shows that the health care community agrees. According to
Edison Media Research, over 250 hospitals currently use some form of social
media. Facebook, for example, is a growing phenomenon, with over 175
million active users, including 80 hospitals with their own Facebook pages.
Twitter is another trend that is rapidly growing; currently, over 160 U.S.
hospitals have Twitter accounts. Additionally, 131 hospitals in the U.S.
publish videos to their individual YouTube channel. So it would appear
that the social media trend in healthcare is only growing and that Capsule
is poised to be in the right place to take advantage of this trend.
"Capsule believes it is important to become an active participant in all
that the social media community has to offer, especially since the trends
in health care are rapidly changing. Technology continues to evolve;
unfortunately, often technological changes don't take into account how they
are going to affect the clinicians who are asked to adopt these
technologies. We therefore believe it is essential to hear from the
community on what they need, hear what their opinions are related to
technological advancements, and to respond appropriately to those
suggestions. Social media is just one more way for us to reach the
community we serve and we are excited to embark on this journey," Hitchcock
concluded. "Social media could be the wave of the future. Only time will
tell for sure but it will be fun to watch."
How to Join Capsule's online community
Capsule is hopeful that members of the clinical and HIT community will join
our efforts to share ideas, gain feedback, answer questions and simply
learn from one another. To follow Capsule please visit us on Facebook,
Twitter, YouTube and LinkedIn. You can also visit our website at
www.capsuletech.com for direct links to our social media pages and for the
latest articles, blog posts, and news that we've found on the web related
to device connectivity. We look forward to sharing with you.
For more than 12 years, Capsule has been the world's leading, award-winning
provider of solutions for medical device connectivity. The company has
established market leadership through its 510(k) cleared software and
medical grade hardware products, its unique expertise in device protocols
and firmware, and its strong partnerships with major medical device
manufacturers and HIS companies. Capsule's solutions are proven, with over
415 installations at leading healthcare institutions worldwide, and its
technology is secure, with the largest device driver library available in
the industry -- over 400 and growing and proven connectivity to over 30,000
devices and over 187 billion bits of clinical data transmitted.
As the leading provider in the industry, Capsule received the Frost &
Sullivan Global Technology Leadership Award in 2008 and Deloitte Technology
Fast 50 and Fast 500 EMEA Awards 2 years in a row. And Capsule's recent
launch of the new Capsule Neuron™ provides even further proof of their
continued leadership and dedication to improving device connectivity around
the world. This innovative platform adapts to leverage existing
technologies and clinical workflows and features Enterprise Device
Connectivity solutions for integration across the enterprise. For more
information, please visit the company's Web site at
http://www.capsuletech.com/ or contact the Company's U.S. Marketing &
Public Relations at 978-482-2337.