BioSpace Collaborative

Academic/Biomedical Research
News & Jobs
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  C2C Services & Suppliers™
Europe
Asia

DIVERSITY

PROFILES
Company Profiles

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Research Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
Get Our Industry eNewsletter FREE email:    
   

3 Tips To Writing An Awesome Branded Cover Letter


8/29/2011 2:41:58 PM

3 Tips To Writing An Awesome Branded Cover Letter
3 Tips To Writing An Awesome Branded Cover Letter
biotech jobs post your resume Help employers find you! Check out all the jobs and post your resume.

June 26, 2014

Three ways to incorporate your brand into your cover letter.

By Jessica Holbrook Hernandez, Expert Resume Writer

Job seekers often know about the importance of incorporating their brand into their resume but forget how pertinent it is to also establish that brand in a cover letter. If you are in the process of writing your cover letter, it’s time to think about how you can incorporate your brand—the well-rounded definition of your capabilities as a professional—into this important document.

1. Start with a personal branding statement or similar.

A personal branding statement is a one to two line introduction that provides quick insight into your accomplishments. Although these statements are often used in resumes (we never write a resume without one; they’re priceless for standing out among the competition), make sure you include your branding statement in your cover letter as well.

Start by writing a brief paragraph about who you are, and list some of your greatest career highlights. Then you can focus on why you’re applying for the job, what the company needs, and the value you can offer the organization that your competitor cannot.

2. Highlight your results and show you’re trying to make a difference.

In your opening, you already gave them a strong, polished one-liner to remember you by, but now is your chance to dig a bit deeper by exploring why you’re a viable candidate.

If you’re not sure where to gather the information from, here are some questions to ask yourself.

What have you done to make a difference in the positions in which you’ve worked? What initiatives have you thought up on your own and then followed through with in your effort to further the profession to which you’re dedicated? Which awards have you won based on accomplishments or pure dedication?

These questions can help you define who you are as opposed to merely what you’ve done. Utilize this information in your opening paragraph, but make sure you’re choosing relevant information for the position.

3. Mention your online brand.

While discussing your passion for your career and the possibility of working for the company, you could mention that you manage a not-for-profit blog that allows you to delve deeper into the field—or that you volunteer with an organization in order to provide your expertise. (That’s if you really do, of course.) The point is to let the employer know that you spend time focusing on your profession outside of your required work hours—something that is not just impressive but admirable as well.

Something to make note of is that it’s best not to oversell your brand in your cover letter. You want to zero in on your brand without saying the words, “I’m amazing in my field because...” Humility goes a long way when striking a balance between confidence and professionalism.

And if you can do it effectively, it could mean the difference in your being considered for a position versus being considered an average candidate with run-of-the-mill skills and no shot at the job.

About the Author

Jessica Hernandez, is a resume authority for the Job Talk America radio program and multi-published expert author for resume, career, and job search publications. She boasts more than ten years in human resources management and hiring for Fortune 500 companies and utilizes her extensive experience to support job seekers in their quest to move onward and upward in their careers. Find out more at Great Resumes Fast.

Find more biotech jobs here!

Check out the latest Career Insider eNewsletter - June 26, 2014.

Sign up for the free weekly Career Insider eNewsletter.

Related Articles
* 3 Rules Of The Modern Cover Letter
* 4 Reasons You Still Don’t Have A Job Offer
* How NOT To Start Your Cover Letter

Read at BioSpace.com


 
 

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES
 

//-->