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Leiner Health Products Inc. First Company To Market Store Brand Equivalent To Tylenol(R) Extra Strength Rapid Release Gels


10/19/2005 5:09:20 PM

CARSON, Calif., June 23 /PRNewswire/ -- Retailers can now add extra strength rapid release acetaminophen gelcaps to their stock of store brand over-the-counter (OTC) remedies. Leiner Health Products is the first company to offer the generic equivalent or store brand version of Tylenol(R) Extra Strength Rapid Release Gels to America's leading retailers.

With major retailer commitments so far, Leiner began shipping its new patent pending, rapid release acetaminophen gelcaps this month. Capitalizing upon the popularity of rapid relief dosage forms with consumers, Leiner developed a red, white and blue acetaminophen gelcap that disintegrates in just over 3 minutes.

"Leiner's easy to swallow gelcaps feature an exposed center section, enabling the medication to break down quickly in the stomach, offering consumers fast relief when they need it most," remarked Gale Bensussen, President, Leiner Health Products. "Disintegration tests of our gelcaps confirmed they perform similarly to the national brand. Leiner's new 500 mg rapid release acetaminophen gelcaps are a must have for retailers seeking to provide customers with innovative store brands they can trust," Bensussen added.

For people unable to take OTC or Rx NSAIDs, which include COX-2 inhibitors, acetaminophen is a good alternative for pain relief because it offers fewer risks. With sales reaching $807 million (IRI FDMx, latest 52 weeks ending May 1, 2005), acetaminophen is the best selling drug in the OTC pain reliever category, commanding 37% of total dollar sales. The pain relief or analgesics category also includes aspirin, naproxen, and ibuprofen.

Approved by FDA in 1951, acetaminophen is used for the relief of fever as well as aches and pains associated with many conditions, including minor arthritis pain. Leiner's 500 mg rapid release acetaminophen gelcaps will be available in commonly used bottle counts and ready to ship to retailers in June.

Store brand over-the-counter drugs sold by retailers nationwide are the generic equivalents to their national brand counterparts. Typically, they are sold under a retailer's name and labeled with the drug's active ingredient. Side-by-side, these pills resemble one another but more importantly, offer the exact same amount of active ingredient. Often times, the price of a store brand drug can sell for 30%-60% less than its brand equivalent. Leiner Health Products is committed to providing retailers with store brand drugs that crack the code on innovation and deliver the highest quality every time.

About Leiner Health Products (http://www.leiner.com)

Founded in 1973, Leiner Health Products, headquartered in Carson, California, is America's largest manufacturer of store brand vitamins, minerals, and supplements. The company also is a leading store brand supplier in the rapidly growing over-the-counter (OTC) pharmaceutical market. Selling products exclusively to the nation's leading retailers, Leiner provides nearly 40 food, drug, mass, club and dollar store merchants with over 3,000 products, creating extraordinary, high quality store brands at a great value. Leiner markets a full line of vitamins, minerals and supplements under its YourLife(R) brand, which is the leading brand worldwide in the US military. The company also markets over-the-counter drugs under its Pharmacist's Formula(R) brand. In 2004, Leiner produced 29 billion doses.

Leiner Health Products

CONTACT: Crystal Wright, Vice-President, Public Relations of Leiner HealthProducts, +1-202-291-8481


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