NEW YORK--(BUSINESS WIRE)--March 12, 2004--Rick Hertz, Associate Director of Marketing at Amgen, and Larry Cohen, Vice President and General Manager of Heartbeat Digital, will be giving a key presentation at next week's Pharma IT Summit in New York. Mr. Hertz and Mr. Cohen will be presenting on the topic of "KOL Relationship Management," or "KRM." KOLs, or key opinion leaders, are well-respected physicians who are considered thought leaders in a particular therapeutic area. KOLs are critical to the successful development and marketing of new pharmaceutical products, yet programs for managing these crucial relationships tend to be immature, redundant and inefficient.
The two speakers will be presenting a detailed model for KOL Relationship Management, based on the use of novel technology for identifying, profiling, and communicating with KOLs. Critically, the success of KRM programs rests not only on the technology, but also on a well-integrated training and change management process.
The KOL Relationship Management presentation will be given at 4PM on Thursday, March 18 at the Jacob Javits Convention Center in New York.
For more information, contact Larry Cohen at 212-941-9041. To register for the conference, contact Institute for International Research at 212.661.3500 or online at http://www.iirusa.com/pharmaitsummit/index.aspx.
About Amgen -- Based in Thousand Oaks, California, Amgen is one of the world's foremost biotechnology pharmaceutical companies. The company's roster of leading medical products include Aranesp®, Enbrel® and Neulasta®.
About Heartbeat Digital -- Heartbeat Digital is a New York-based software development and interactive marketing company specializing in Digital Asset Presentation Management solutions for the Pharmaceutical and Financial Services Industries.
Heartbeat Digital Larry Cohen, 212-941-9041
Source: Heartbeat Digital