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Event NameHow to Promote Your Personal Brand in the Changing Healthcare Industry
Event Date(s) Tuesday, April 30, 2013  to Tuesday, April 30, 2013
Event Location Millennium Pharmaceuticals - 35 Landsdowne Street, Millennium Auditorium
Cambridge, Massachusetts
CostMember Rate: $40

Nonmember Rate: $70

DescriptionStart Time: 5:30 PM End Time: 9:30 PM Time zone: EST

Event Details

With all the changes taking place in the healthcare industry, it is important to reflect on your professional image to ensure that you move from relevant to essential in your company. Personal branding is a way to create an identifiable image for your name and career to market yourself. In this fast-paced, technological time, people form first impressions based on written, visual and virtual information they find through any source or word of mouth. It is therefore critical to your present and future success to manage the impressions and perceptions others have of you that sums “you” up, and ensures you are equipped for continual change in your industry.

From advancing your career within your current company to transitioning to a different healthcare industry or role, creating a personal brand is your ticket to career opportunities.

We are offering an evening devoted to understanding your personal brand in the context of a changing healthcare environment. We will begin with opening remarks addressing the current business climate and how to build an enduring brand amidst these challenging times. Our featured speaker, Roz Usheroff, is one of the most sought-after leadership, image and branding specialists, entertaining and educating diverse audiences across continents with her insights and vision on what it takes to achieve leadership, communication and branding success.

Don’t miss this opportunity to gain from the knowledge of an expert by attending this HBA Boston event.

Learning Objectives

1. Discuss personal branding and recognize why it is an important aspect of your career development

2. Explain how your personal brand is relevant to the changing healthcare industry

3. Identify steps to define or improve your personal brand

4. Apply your personal brand to achieve your professional goals


5:30 PM - 6:30 PM Registration, Networking, Appetizers

6:30 PM - 6:40 PM Opening Remarks, Introduction of Speakers

6:40 PM - 6:55 PM Welcome Remarks

6:55 PM - 8:30 PM Topic discussion

8:30 PM - 8:45 PM Q & A

8:45 PM - 9:00 PM Closing Remarks, Survey, Presentation of ‘Thank You’ gifts

9:00 PM - 9:30 PM Networking


Special instructions:

Public parking is available in the Franklin St. Garage, which is located across from auditorium entrance.


Millennium: The Takeda Oncology Company


Roz Usheroff

Founder, The Usheroff Institute

Registration Information

Event is open to: HBA members and nonmembers

Online Registration deadline: 04/26/2013

Onsite (walk-in) registration: Is allowed


Is there capacity? Yes

Space is limited to 150 registrants.


Is this event refundable? Yes

If yes, must be submitted in writing to by April 26th, 2013; no refunds are available after this date.

Event Questions/Support

- Program contact for event details: Bronwyn Owens or phone 617-519-6996

- Membership questions: or 973-575-0606

- Trouble with online registration: or 919-890-5230

Visit Us Online:



LinkedIn: Twitter: @HBABoston

SponsorMillennium: The Takeda Oncology Company
Host CompanyHealthcare Businesswomen’s Association (HBA)
Contact Information Phone: 617-519-6996
Fax:   n/a 
More Information